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Ohio Basketball
Topic:  RE: Marketing

Topic:  RE: Marketing
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Message
OU_Country
General User



Member Since: 12/6/2005
Location: On the road between Athens and Madison County
Post Count: 8,320

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/11/2018 2:49:22 PM 
OhioStunter wrote:
The Optimist wrote:
I would really like to see our marketing department take more of an "outside the box" method to promoting events and engaging fans.


Maybe a commercial like this that plays over and over again on ESPN3?

Guy in hunter green scrubs:
We are the Bobcats Addiction Network. Why haven’t you called?

We can put you in touch with an athletic event that can help you cope with the anguish and pain of agonizing over conference championships.

Affected Fan #1: “I’m hooked on Malik Zaire.”

Affected Fan #2: “Tim Albin needs to be more creative.”

Affected Fan #3: “I miss John Groce.”

Affected Fan #4: “Peden concessions.”

Affected Fan #5: “Bobcats just want to be Bobcats.”


Do not handle this addiction alone. We can help.

Please. Call now. Operators are standing by.

The call is free.

The consultation is free.

And if you’re a student, the tickets are free.

(800) 575-2287


Great laugh! This is the best post of 2018, and probably the best in a few months!
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OhioStunter
General User



Member Since: 2/18/2005
Location: Chicago
Post Count: 2,516

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/11/2018 3:19:13 PM 
The Optimist wrote:


-Give Saul Phillips a microphone and have him interview students on Court Street at 2 AM.


"Heyyyyy...man. It's Fall Sillips. Woooooooo!!!!! OU Oh Yeah!"
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GoCats105
General User

Member Since: 1/31/2006
Location: Seattle, WA
Post Count: 6,929

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/11/2018 3:27:04 PM 
OUcats82 wrote:
OhioStunter wrote:
The Optimist wrote:
I would really like to see our marketing department take more of an "outside the box" method to promoting events and engaging fans.

I'm not going to pretend like my own habits apply to everyone (or even the majority of our fanbase) but personally, I don't answer phone calls if I don't have the number saved in my phone and I will often delete voicemails from these numbers without ever listening. I also don't read emails sent to me. I throw away mail sent to me without ever opening it... In all three cases, there is a lot of spam that I'm not interested in sorting through.

Even stuff from OHIO Athletics often feels "manufactured" like a corporate press release rather than something unique and creative that'll stand out and get me excited about something.


So...carrier pigeon then?



I won't speak for others, but I would personally like to request a singing telegram, performed by a barbershop quartet. Three members would either sing or hum Stand Up and Cheer while the fourth would deliver a very inspiring, melodic call to action about buying season tickets, joining the Green and White Club or other opportunities to spend green on the Green and White. See if SMO would do it to save on cash.


Oh my god. Please make this happen.

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GoCats105
General User

Member Since: 1/31/2006
Location: Seattle, WA
Post Count: 6,929

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/11/2018 3:27:43 PM 
OhioStunter wrote:
The Optimist wrote:
I would really like to see our marketing department take more of an "outside the box" method to promoting events and engaging fans.


Maybe a commercial like this that plays over and over again on ESPN3?

Guy in hunter green scrubs:
We are the Bobcats Addiction Network. Why haven’t you called?

We can put you in touch with an athletic event that can help you cope with the anguish and pain of agonizing over conference championships.

Affected Fan #1: “I’m hooked on Malik Zaire.”

Affected Fan #2: “Tim Albin needs to be more creative.”

Affected Fan #3: “I miss John Groce.”

Affected Fan #4: “Peden concessions.”

Affected Fan #5: “Bobcats just want to be Bobcats.”


Do not handle this addiction alone. We can help.

Please. Call now. Operators are standing by.

The call is free.

The consultation is free.

And if you’re a student, the tickets are free.

(800) 575-2287


These are the ideas that will take us into the stratosphere. I applaud this.

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GoCats105
General User

Member Since: 1/31/2006
Location: Seattle, WA
Post Count: 6,929

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/11/2018 3:30:31 PM 
The Optimist wrote:
GoCats105 wrote:
Since we're on the subject, I'm wondering how easy/difficulat it would be to set up an app where you could just make a donation or contribution through the click of a button on your phone, sort of like a PayPal or Venmo type thing. I would be legitimately interested in something like that.

You got me thinking... Rather than attempting to build an app specific for donating to OHIO I believe Ohio Athletics would be better off embracing/enabling people to donate using PayPal or Venmo.

Example: You Venmo your donations/OBC contribution to @OhioBobcatClub (example account name) and you can even mention in the comments if there is a specific fund you would like to donate to.

I'm confident someone in compliance/IT/internal controls/legal would HATE the idea of using a 3rd party app for money transfers/donations and fight it from happening BUT as long as you make sure the account is only trusted to responsible parties in the department, it isn't any different than handling any other secure financial account.

Many people already use PayPal/Venmo. Add the Ohio username next to it's Twitter handle on marketing materials... Drastically speed/ease how you donate to OBC.


I feel like one thing you would have to be wary of is receipts for tax purposes. But it shouldn't be that difficult to organize. And yes, they would hate it, but they need to embrace it. I work for an investment manager and we handle multi-million dollar clients who ALWAYS want to do things digitally. Some people simply don't want to bother writing a check. Sign of the times.

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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,025

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/11/2018 4:41:03 PM 
For those not getting the marketing emails, here's the one I got today:


Having trouble viewing this email? View it in your browser.





Men’s Basketball Season Ticket Holders and Bobcat Fans,

Greetings from the Convo and thank you for your support of Bobcat Basketball. We appreciate all you do for us and we look forward to seeing you here at the Convo as we work together to make a MAC Championship run.

A few highlights for the next seven (7) games:

Tuesday, January 16 @ 7 p.m. vs. Toledo

· Bahamas Bowl Celebration – Congratulate Coach Solich and his team and get your photo with the Bahamas Bowl Champions Trophy!

Friday, January 26 @ 6:30 p.m. vs. Buffalo

· Free Rufus window cling to the first 1,000 fans

Saturday, Feb. 3 @ 3:30 p.m. vs. Central Michigan

· Free Bobcats Frisbee to the first 1,000 fans with a halftime performance by Team Zoom: Frisbee Dogs!

Tuesday, Feb. 6 @ 7 p.m. vs. Akron

· Free #BleedGreen rally towel to the first 1,000 fans

Saturday, Feb. 17 @ 3:30 p.m. vs. Miami

· Marching 110 on court performance at halftime!

Tuesday, Feb. 20 @ 7 p.m. vs. Kent State

· 4.0 Night – Celebrate the academic success of our Bobcats at halftime!

Tuesday, Feb. 27 @ 7 p.m. vs. Bowling Green

· Bobcat Blizzard and Senior Night! Free white glow sticks to first 1,000 fans!

Super Tuesdays: For Bobcat Fans that don’t have season tickets, we’d like to announce our Super Tuesday: 2 for 1 Ticket special. Purchase one upper level seat for a Tuesday game and get one for free! To take advantage of this exclusive offer, please find the website and promo code information below.

Click here
Enter SUPERTUESDAY in the box that says “Enter Promo Code”
Select the game(s) you would like to attend
Select your seats from the map and make sure you select the appropriate “type” of tickets. For every “Buy One” you must select a “Get One Free.”
Click Continue and select Print at Home or Mobile Delivery, then Checkout.
Convo Ushering Note: In order to best secure our reserved seats and to protect your season ticket investment, we have asked our ushers to check all tickets as fans enter the seating area throughout the game. Thank you for your understanding.

Again, thank you for your support of Bobcats Basketball!

#BleedGreen
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OhioStunter
General User



Member Since: 2/18/2005
Location: Chicago
Post Count: 2,516

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/11/2018 5:46:22 PM 
Thanks for posting that, Alan. Looks like there's a lot of fun stuff for fans. Student attendance will always face challenges unless you are Duke, UNC, etc. But it is too bad that more in the community don't attend. This is really a great entertainment value for families. I can understand that in Athens, not everyone has the means to spend money on games.

When I was there, I was allocated two free tickets per home game and ended up giving them to a family I met that came to almost every game. It didn't seem like much, but it made a big difference to them because they didn't have a lot of money. Their kids loved OU basketball and they were paying for 5 tickets for each game.
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OhioCatFan
General User



Member Since: 12/20/2004
Location: Athens, OH
Post Count: 14,016

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/11/2018 10:49:05 PM 
i like the idea suggested of Frank challenging other coaches to a push up contest, but lets expanded it to all Ohio coaches. The first match should be Frank and Urban.


The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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spongeBOB CATpants
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Member Since: 8/16/2016
Post Count: 948

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/12/2018 10:11:58 AM 
tweet from O-zone:

"ATTENTION BOBCAT FANS

Introducing the new Super Seven Student Rewards program! To b eliegible for Beats, Flat Screen TVs, and much more all you have to do is show up! The first #SuperSeven game is Tuesday, Jan 16th!"

This is a very smart and up to date promotion that many pro teams are using throughout their seasons in all sports. I worked in ticket sales for 2 years for an NL West MLB team and we had several programs like this to get students to come out for games. It worked.
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rpbobcat
General User

Member Since: 4/28/2006
Location: Rochelle Park, NJ
Post Count: 3,508

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/12/2018 10:43:16 AM 
spongeBOB CATpants wrote:
tweet from O-zone:

"ATTENTION BOBCAT FANS

Introducing the new Super Seven Student Rewards program! To b eliegible for Beats, Flat Screen TVs, and much more all you have to do is show up! The first #SuperSeven game is Tuesday, Jan 16th!"

This is a very smart and up to date promotion that many pro teams are using throughout their seasons in all sports. I worked in ticket sales for 2 years for an NL West MLB team and we had several programs like this to get students to come out for games. It worked.


You know you're a dinosaur when you have to Google "Beats" to figure out what it is.


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OhioStunter
General User



Member Since: 2/18/2005
Location: Chicago
Post Count: 2,516

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/12/2018 11:06:08 AM 
rpbobcat wrote:
spongeBOB CATpants wrote:
tweet from O-zone:

"ATTENTION BOBCAT FANS

Introducing the new Super Seven Student Rewards program! To b eliegible for Beats, Flat Screen TVs, and much more all you have to do is show up! The first #SuperSeven game is Tuesday, Jan 16th!"

This is a very smart and up to date promotion that many pro teams are using throughout their seasons in all sports. I worked in ticket sales for 2 years for an NL West MLB team and we had several programs like this to get students to come out for games. It worked.


You know you're a dinosaur when you have to Google "Beats" to figure out what it is.




What is a Google?

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oldkatz
General User

Member Since: 12/22/2004
Post Count: 1,421

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/12/2018 1:32:49 PM 
Didn't get the email Al received, either. Sigh.


"All my inside sources tell me I have no inside sources." Salvatore "money bucks" Mafiosiano.

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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,025

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/12/2018 3:19:38 PM 
spongeBOB CATpants wrote:
tweet from O-zone:

"ATTENTION BOBCAT FANS

Introducing the new Super Seven Student Rewards program! To b eliegible for Beats, Flat Screen TVs, and much more all you have to do is show up! The first #SuperSeven game is Tuesday, Jan 16th!"

This is a very smart and up to date promotion that many pro teams are using throughout their seasons in all sports. I worked in ticket sales for 2 years for an NL West MLB team and we had several programs like this to get students to come out for games. It worked.


This is funny at it's most base level. Having to encourage someone to attend a game that they've already paid admission to.

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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,025

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/12/2018 3:20:46 PM 
oldkatz wrote:
Didn't get the email Al received, either. Sigh.


I'll forward you any others that I get as long as I keep getting those shouts outs at the games to stand for defense.

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OhioStunter
General User



Member Since: 2/18/2005
Location: Chicago
Post Count: 2,516

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/12/2018 6:12:40 PM 
Alan Swank wrote:
oldkatz wrote:
Didn't get the email Al received, either. Sigh.


I'll forward you any others that I get as long as I keep getting those shouts outs at the games to stand for defense.



Maybe marketing should post that type of info on here? Just a thought. You know. Where the biggest fans are...

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ts1227
General User

Member Since: 2/28/2006
Location: Tallmadge, OH
Post Count: 853

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/14/2018 9:35:48 AM 
Alan Swank wrote:
spongeBOB CATpants wrote:
tweet from O-zone:

"ATTENTION BOBCAT FANS

Introducing the new Super Seven Student Rewards program! To b eliegible for Beats, Flat Screen TVs, and much more all you have to do is show up! The first #SuperSeven game is Tuesday, Jan 16th!"

This is a very smart and up to date promotion that many pro teams are using throughout their seasons in all sports. I worked in ticket sales for 2 years for an NL West MLB team and we had several programs like this to get students to come out for games. It worked.


This is funny at it's most base level. Having to encourage someone to attend a game that they've already paid admission to.



Well, when the marketing plan for students was essentially “don’t” for a decade or so, that’s what you have to do.

I’m glad to see someone thought of something more creative than free food for once.


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ts1227
General User

Member Since: 2/28/2006
Location: Tallmadge, OH
Post Count: 853

Status: Offline

  Message Not Read  RE: Marketing
   Posted: 1/30/2018 10:21:26 AM 
Recovering Journalist wrote:
I just got a robocall from Kent State. Rob Senderoff was beseeching me to get to the Oregon State game to watch a PAC-12 school play at Kent for the first time ever.

I go to Kent State games when Ohio plays, but I usually get tickets through an Kent State alumnus friend. I don't think I've bought anything from them in three years or so. It's nice to see that a fellow MAC school secured games like this and that they're making a big effort to get butts on the unforgiving bleachers. Too bad the game's happening when the students are gone.


Senderoff robocalled me again last night about their game vs. Buffalo tonight.

I don’t necessarily want to be called by either school because I’ll buy tickets when I damn well please without any prodding, but I’ve bought tickets from Ohio more recently than Kent and all I’ve ever got is the occasional “Bobcat Mail”. Like I said, I’m not the guy this stuff works on, but there are plenty of people that it does and it just seems like Ohio falls short on it.

Last Edited: 1/30/2018 10:21:58 AM by ts1227

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