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General Ohio University Discussion/Alumni Events
Topic:  RE: The enrollment decline is for real

Topic:  RE: The enrollment decline is for real
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OhioCatFan
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Member Since: 12/20/2004
Location: Athens, OH
Post Count: 10,296

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  Message Not Read  RE: The enrollment decline is for real
   Posted: 11/18/2019 11:49:31 AM 
Alan Swank wrote:
BillyTheCat wrote:
https://www.thepostathens.com/article/2019/10/mac-ohio-sc...


From a sales management perspective, we are getting old sold by Miami and BG. A sales manager doesn't want to hear "but the number of available contracts opportunities is decreasing."



I donít think our current team is capable of thinking outside the box and coming up with innovative recruiting ideas. In fact, Iím not sure they even know where the box is! ;-)


"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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cbus cat fan
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Member Since: 12/2/2011
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  Message Not Read  RE: The enrollment decline is for real
   Posted: 11/18/2019 9:54:36 PM 
Recently in another thread, Alan made a profound point about hiring professionals with regard to recruitment efforts. We have reached a demographic tipping point in the Midwest in general and Ohio in particular. In addition, we are also facing stiff competition from other area schools.

When I came to Athens in the 1980s, most of my high school friends and my new friends in Athens, including myself were the first in their family to go to college. This may have continued into the early 2000's However, now most new Bobcats have parents who went to college. In other words, we are reaching the point of diminishing new customers, so to speak. Even now many new arrivals have come from community colleges like Columbus State, or perhaps another state school's branch campus.

We have to recognize the demographic trends and in addition to student volunteers and tour guides, hire professionals that will spell out the advantages of an Ohio education, as well as life in Athens.

Last Edited: 11/18/2019 9:55:43 PM by cbus cat fan

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Uncle Wes
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  Message Not Read  RE: The enrollment decline is for real
   Posted: 11/19/2019 9:40:38 AM 
Alan Swank wrote:
BillyTheCat wrote:
https://www.thepostathens.com/article/2019/10/mac-ohio-sc...


From a sales management perspective, we are getting old sold by Miami and BG. A sales manager doesn't want to hear "but the number of available contracts opportunities is decreasing."


Both Miami and BG have smaller enrollments than OU despite locations in counties with far larger population. Miami to get their numbers is 45-50% out of state.


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finnOhio
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Location: Rockton, IL
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  Message Not Read  RE: The enrollment decline is for real
   Posted: 11/19/2019 10:09:01 AM 
What are Ohio's goals for enrollment? It's misleading to say we are down if we are not trying to increase enrollment, but that's what I don't know. Are we being any more selective? Basic raw-number enrollment doesn't mean as much to me as the other information behind it. Have we eliminated programs/offerings over the last couple of years? Is there a place we are seeing increases in enrollments and offerings?
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Alan Swank
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Member Since: 12/11/2004
Location: Athens, OH
Post Count: 5,415

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  Message Not Read  RE: The enrollment decline is for real
   Posted: 11/19/2019 10:20:28 AM 
Uncle Wes wrote:
Alan Swank wrote:
BillyTheCat wrote:
https://www.thepostathens.com/article/2019/10/mac-ohio-sc...


From a sales management perspective, we are getting old sold by Miami and BG. A sales manager doesn't want to hear "but the number of available contracts opportunities is decreasing."


Both Miami and BG have smaller enrollments than OU despite locations in counties with far larger population. Miami to get their numbers is 45-50% out of state.


True but in sales terms they are growing which translates into incremental income.

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Deciduous Forest Cat
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Location: Ohio
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  Message Not Read  RE: The enrollment decline is for real
   Posted: 11/19/2019 11:29:00 AM 
It seems logical that as college costs rise, commuting within a larger population center becomes more appealing
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Alan Swank
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Member Since: 12/11/2004
Location: Athens, OH
Post Count: 5,415

Status: Offline

  Message Not Read  RE: The enrollment decline is for real
   Posted: 11/19/2019 2:04:36 PM 
finnOhio wrote:
What are Ohio's goals for enrollment? It's misleading to say we are down if we are not trying to increase enrollment, but that's what I don't know. Are we being any more selective? Basic raw-number enrollment doesn't mean as much to me as the other information behind it. Have we eliminated programs/offerings over the last couple of years? Is there a place we are seeing increases in enrollments and offerings?


I think this is what you may be referring to.

https://www.ohio.edu/president/ohio-strategic-framework/s...
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