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Topic: New "OU" Logo

Topic: New "OU" Logo

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Ryan Carey
Site Programmer

Member Since: 11/11/2004
Location: Massillon, OH
Post Count: 998

Status: Offline

New "OU" Logo

Posted: 10/6/2026 3:18:05 PM

https://www.ohio.edu/news/2026/10/ohio-university-introdu...

Seems like we've come full circle on OU vs Ohio discussion. 😁

Ryan M. Carey
BBA 2001

shabamon
General User

Member Since: 11/17/2006
Location: Cincinnati
Post Count: 7,454

Status: Offline

RE: New "OU" Logo

Posted: 10/6/2026 4:03:18 PM

Acceptable.

M.D.W.S.T
General User

Member Since: 12/23/2021
Post Count: 3,801

Status: Offline

RE: New "OU" Logo

Posted: 10/6/2026 4:17:32 PM

I guess we had to stay away from Oklahoma's wrangling of our rightful ownership of "OU".

If you skipped the reading like I did the first time, they basically wanted to introduce a new secondary logo... while maintaining the integrity and word marking of the current OHIO. OHIO will remain the main focus, they just wanted to jazz up some merch. Probably some various word-markings around campus, on secondary uniforms.

Last Edited: 10/6/2026 4:20:28 PM by M.D.W.S.T

OLineGuy74
General User

Member Since: 3/10/2026
Post Count: 35

Status: Offline

RE: New "OU" Logo

Posted: 10/6/2026 6:50:08 PM

I like the Attack Cat logo better

Diamond Cat
General User

Member Since: 12/20/2004
Post Count: 996

Status: Offline

RE: New "OU" Logo

Posted: 10/6/2026 8:37:28 PM

Ryan Carey wrote:

https://www.ohio.edu/news/2026/10/ohio-university-introdu...

Seems like we've come full circle on OU vs Ohio discussion. 😁

This is my issue: "Multiple designs were shared with focus groups of OHIO alumni working in advertising, marketing and branding in corporate and agency roles across the United States for feedback."

The former student athletes need to have a major say in this decision. It is OK but not high on my list.

FrankSwolich
General User

Member Since: 7/29/2024
Location: South Dakota
Post Count: 21

Status: Offline

RE: New "OU" Logo

Posted: 10/6/2026 8:51:14 PM

Imagine getting paid 6 figures to create that logo..

spongeBOB CATpants
General User

Member Since: 8/16/2016
Post Count: 1,365

Status: Offline

RE: New "OU" Logo

Posted: 10/6/2026 9:53:57 PM

I don't like it. I don't like Oklahoma's version either. Something is just weird seeing O and U in print like that, Idk. Can't see myself buying anything with this over anything arch Ohio.

Mike Johnson
General User

Member Since: 11/11/2004
Location: North Canton, OH
Post Count: 1,777

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RE: New "OU" Logo

Posted: 10/6/2026 10:02:32 PM

spongeBOB CATpants wrote:

I don't like it. I don't like Oklahoma's version either. Something is just weird seeing O and U in print like that, Idk. Can't see myself buying anything with this over anything arch Ohio.

Amen!

http://www.facebook.com/mikejohnson.author

The Optimist
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Member Since: 3/16/2007
Location: CLE
Post Count: 5,615

Status: Offline

RE: New "OU" Logo

Posted: 10/6/2026 11:34:11 PM

It's called the University of Oklahoma not Oklahoma University. They should be called UO. We should file a lawsuit to rightfully claim OU.

I've seen crazier things happen.

Kinggeorge4
General User

Member Since: 12/22/2004
Location: Guysville, OH
Post Count: 1,102

Status: Offline

RE: New "OU" Logo

Posted: 10/7/2026 7:32:13 AM

Not a fan. I won't be buying the merchandise.

GO BOBCATS
GEORGE

Andrew Ruck
General User

Member Since: 12/22/2004
Location: Columbus, OH
Post Count: 5,706

Status: Offline

RE: New "OU" Logo

Posted: 10/7/2026 10:06:20 AM

Meh. I am fine with the option being out there. Personally I always favor the merch that simply says OHIO.

Andrew Ruck
B.B.A. 2003

M.D.W.S.T
General User

Member Since: 12/23/2021
Post Count: 3,801

Status: Offline

RE: New "OU" Logo

Posted: 10/7/2026 10:55:11 AM

The Optimist wrote:

It's called the University of Oklahoma not Oklahoma University. They should be called UO. We should file a lawsuit to rightfully claim OU.

I complain all the time, mostly in jest, but blame the Big 12. Or back in the Big 6-7 era.

One of the most distinct cultural legacies born from the old Big 6 and Big 7 conference eras is the reversal of school acronyms.

To build a sense of conference solidarity, the members established a shorthand naming convention placing the "U" at the end of the abbreviation. This is why, to this day, the schools are uniquely known by their inverted initials:

� University of Oklahoma → OU
� University of Kansas → KU
� University of Missouri → MU
� University of Colorado → CU
� University of Nebraska → NU

Victory
General User

Member Since: 3/10/2012
Post Count: 2,609

Status: Offline

RE: New "OU" Logo

Posted: 10/7/2026 2:39:20 PM

I hope this is rarely used but I will say that it is at least more brand consistent than than the old interlocked OU logos.

MiamiBlowsChunks
General User

Member Since: 4/2/2012
Post Count: 118

Status: Offline

RE: New "OU" Logo

Posted: 10/7/2026 4:58:26 PM

The Optimist wrote:

It's called the University of Oklahoma not Oklahoma University. They should be called UO. We should file a lawsuit to rightfully claim OU.

Yup ... Oregon doesn't go by that. Their old helmets/logo used to have "UO" on them so they figured it out. University of Colorado has the same issue.

There's Only One OU and it ain't in Norman

OhioCatFan
General User

Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,954

Status: Offline

RE: New "OU" Logo

Posted: 10/8/2026 10:53:26 AM

M.D.W.S.T wrote:

The Optimist wrote:

It's called the University of Oklahoma not Oklahoma University. They should be called UO. We should file a lawsuit to rightfully claim OU.

As a person who has mild dyslexia myself, I affectionately called the old B12, the Dyslexic Conference.

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

100%Cat
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Member Since: 1/17/2013
Post Count: 2,762

Status: Offline

RE: New "OU" Logo

Posted: 10/9/2026 9:26:27 AM

At risk of being labeled a boomer or "old man that yells at cloud," I don't like it. The original "OU" logo was not broken and didn't need fixed.

OhioCatFan
General User

Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,954

Status: Offline

RE: New "OU" Logo

Posted: 10/9/2026 10:34:14 AM

100%Cat wrote:

At risk of being labeled a boomer or "old man that yells at cloud," I don't like it. The original "OU" logo was not broken and didn't need fixed.

Wasn�t that the one that got in trouble with Oklahoma, because it was too much like their�s?

100%Cat
General User

Member Since: 1/17/2013
Post Count: 2,762

Status: Offline

RE: New "OU" Logo

Posted: 10/9/2026 4:25:19 PM

OhioCatFan wrote:

100%Cat wrote:

At risk of being labeled a boomer or "old man that yells at cloud," I don't like it. The original "OU" logo was not broken and didn't need fixed.

Wasn�t that the one that got in trouble with Oklahoma, because it was too much like their�s?

If so, I am sorry to say I like Oklahoma's version better than this new Star Wars font (or whatever they are calling it).

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