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Topic: We are in the wrong business

Topic: We are in the wrong business

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Pataskala
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Member Since: 7/8/2010
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We are in the wrong business

Posted: 6/6/2011 10:14:34 PM

Somebody's getting paid tons of money to come up with the most hideous logos that a first grader could come up with. First there was the Big Tedozen:

and now, the Mountain West:

We will get by.
We will get by.
We will get by.
We will survive.

anorris
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Location: Bristol, CT
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RE: We are in the wrong business

Posted: 6/6/2011 11:57:49 PM

Pataskala wrote:

Somebody's getting paid tons of money to come up with the most hideous logos that a first grader could come up with. First there was the Big Tedozen:

and now, the Mountain West:

Honest to god, I saw a tweet with a link to this earlier and thought it was a joke.

Jughead
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Location: Chillicothe, OH
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RE: We are in the wrong business

Posted: 6/7/2011 1:42:43 AM

And some people thought our soccer shield was bad...

Rooting for Akron is like cheering on the Taliban.

Robert Fox
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Location: Knoxville, TN
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RE: We are in the wrong business

Posted: 6/7/2011 8:16:26 AM

What's the soccer shield look like?

Bobcatbob
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RE: We are in the wrong business

Posted: 6/7/2011 8:47:05 AM

Isn't that Mountain West thing a rip-off of the MAD magazine Escher-esque devils fork thingie?

Does anybody remember this from... 1965! (Good god, I'm showing my age again)

www.lookmind.com/illusions.php

Last Edited: 6/7/2011 8:48:05 AM by Bobcatbob

anorris
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RE: We are in the wrong business

Posted: 6/7/2011 10:36:29 AM

Robert Fox wrote:

What's the soccer shield look like?

The new MAC logo has grown on me, and I actually like it a lot at this point. I like the new logo for the PAC-12, and I don't think the Big10's is horrible, but I feel like the MWC looks like it came from an 8-bit video game now.

Monroe Slavin
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RE: We are in the wrong business

Posted: 6/7/2011 10:48:38 AM

I know that my viewing and spending habits are very significantly influenced by logos.

Yawn.

If that's what your business is significantly relying on, then you may have bigger problems than your graphics.

Where's the band?!
WHERE"S THE BAND?!

DesignspiritUSA.com
The Pets On The Go Collection of pet gear travel bags
The Holiday Tote Bigg Bagg Collection--over-sized, reversible, extra pockets; now love carrying packages as much as you love shopping!

L.C.
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RE: We are in the wrong business

Posted: 6/7/2011 11:17:58 AM

So, if I am reading the logo correctly, the Big 10 is now the Big 1G?

�We have two ears and one mouth so that we can listen twice as much as we speak.� ― Epictetus

Robert Fox
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RE: We are in the wrong business

Posted: 6/7/2011 1:19:53 PM

Monroe Slavin wrote:

I know that my viewing and spending habits are very significantly influenced by logos.

The industry knows that too. That's why billions are spent on branding. (Sarcasm understood, but not accepted.)

Jughead
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RE: We are in the wrong business

Posted: 6/7/2011 6:02:59 PM

anorris wrote:

Robert Fox wrote:

What's the soccer shield look like?

To be honest, I never disliked the logo. I think the complaints were from people who thought it looked too much like a soccer logo, (aka shield) which it does. If you type in "soccer shield" in Google Images, you'll see what I mean.

However, the Mountain West logo looks like garbage compared to their current logo.

Rooting for Akron is like cheering on the Taliban.

GoCatsGo
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Location: Cleveland, OH
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RE: We are in the wrong business

Posted: 6/7/2011 8:13:57 PM

Wasn't sold on the New logo at first, but it is an upgrade over the old

The Situation
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RE: We are in the wrong business

Posted: 6/7/2011 8:47:48 PM

Maybe the lead designer owned a Nintendo 64 as a child. They should probably cite their inspiration. Either way the new logo is a joke. Whoever is responsible should be invited to the "Dinner for Extraordinary People". (See Dinner for Shmucks)

Monroe Slavin
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RE: We are in the wrong business

Posted: 6/7/2011 9:49:23 PM

Robert Fox wrote:

Monroe Slavin wrote:

I know that my viewing and spending habits are very significantly influenced by logos.

The industry knows that too. That's why billions are spent on branding. (Sarcasm understood, but not accepted.)

Branding has validity, though I feel that it's oversold and that it doesn't work for many busineses. A (new) logo? Not sure that works. Do I go to more Laker games or buy more office supplies at the namesake because it's the Staples Center?

Union Bank of California changed its name about a year ago to Union Bank. I'm sure that cost them a ton in such as consultants, documents (letterhead, brochures, etc) and wasn't worth a cent. Now, taking 70% of the spend on that and giving it to staff as a bonus--that could build your brand via employee gratitude and pride being reflected as customer service.

For too many businesses this is true: If you managed your money the way that you manage your people, you'd be bankrupt.

Robert Fox
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RE: We are in the wrong business

Posted: 6/8/2011 8:33:36 AM

Granted, billions are wasted on branding as well. But you can't (or at least shouldn't) discount the power of branding. When it is done well, you react to it subconsciously. The logo is a visible part of that branding effort, and in some cases, an extremely important one. What would happen to McDonald's sales if they were forced to discontinue the golden arches? Or the script Coca Cola?

For many companies the name (and the graphic representation of the name) is WORTH billions.

Monroe Slavin
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RE: We are in the wrong business

Posted: 6/9/2011 4:15:27 PM

Branding works in some cases, for sure, Robert. (What is that Hollister college that has so many alumni wearing their t-shirts?!....Though in that case, the message IS the product.) But, as you say, much dollars are lost in not-wise pursuit of this concept.

I'd imagine that it works much more for start-ups in the buzz-creating phase than it does for mature companies.

Still, most businesses would be better served by being smart and driven and letting their employees share a reasonable part of the profits. Aren't most of us inclined to REPEATEDLY patronize a business if it actually IS a good experience more so than if has buzz about it?

You can't repeatedly pack Peden or The Convo unless the product is good no matter what buzz you create.

SBH
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RE: We are in the wrong business

Posted: 6/9/2011 5:19:11 PM

Our alma mater spent over $340,000 on the design (including pre-design "research") of the latest logo, featuring the original three buildings and "1804" below. One reason why Hub Burton (who managed the project) was cut loose.

L.C.
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RE: We are in the wrong business

Posted: 6/9/2011 7:46:22 PM

I will go further - effective branding is critical to the success of any product, but branding isn't just a logo, or a slogan, it's the whole product and market image rolled up into a complete package that means something to the consumer.

As for the MWC logo, I don't think it looks at all like the Mad Magazine "object", but wow, the similarity to the Ninentendo one is striking.

�We have two ears and one mouth so that we can listen twice as much as we speak.� ― Epictetus

OhioCatFan
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Location: Athens, OH
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RE: We are in the wrong business

Posted: 6/9/2011 10:10:17 PM

For what it's worth, I really like the current MWC logo. The new one, regardless of what it's based on, is ugly. I know a lot about this issue from my former job, which I won't get into here. But I will say that logos that appeal to the designers who design them are not necessarily going to appeal to the important target audiences of the organization. In this case we are talking about MWC fans and potential fans and those in their market area.

Last Edited: 6/9/2011 10:10:45 PM by OhioCatFan

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