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Topic: 2010-11 End of Year Report

Topic: 2010-11 End of Year Report

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Jason Corriher
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Member Since: 7/6/2010
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2010-11 End of Year Report

Posted: 7/11/2011 10:52:57 AM

Gang:

Just wanted to pass along our report, higlighting some of the department's accomplishments over the past year. Hope everyone is having a wonderful summer and we'll see you soon here in Athens!

http://www.ohiobobcats.com/genrel/071111aaa.html

Thanks.

Jason Corriher
Asst. AD for Media Relations
740-593-1298
corriher@ohio.edu
http://www.ohiobobcats.com
http://twitter.com/ohiobobcats

KyleWvr13
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RE: 2010-11 End of Year Report

Posted: 7/11/2011 11:16:00 AM

One stat that popped for me was the average number of students attending football games was the highest on record. It shows that students are, contrary to what some might think, are interested in our team.

L.C.
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RE: 2010-11 End of Year Report

Posted: 7/11/2011 12:06:08 PM

There are lots of good things there, whether grades, community service, on field performance, attendance, licensed merchandise sales, or donations. Too often the focus gets put on the bad things done by a few athletes, and we fail to look at the big picture, which has a lot of positive trends.

�We have two ears and one mouth so that we can listen twice as much as we speak.� ― Epictetus

catfan28
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RE: 2010-11 End of Year Report

Posted: 7/11/2011 8:25:58 PM

Good to see. You'll certainly never see this make the NEWS or Post, but it's nice to see the real story. As MAC schools go, we're doing darned well.

The student attendance is particularly impressive. I doubt any other MAC school averages that many students at football and men's basketball games. Heck, some schools don't average that many in total fans! As much as we old fuddy-duddys complain about student support, we're doing great in that respect. Just think if we really could get to the point of consistently winning.

Attendance as a whole this year was very good. There were times that I went to a game and was legitimately surprised with the turnout. As much as the opponent was berated, the Wofford football game was packed. The Akron basketball game was the biggest mid-week crowd I've seen since the days of Trent. Even the "other" sports had some great crowds...I was shocked at how well baseball was drawing when I went out to a couple games this season.

UpSan Bobcat
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RE: 2010-11 End of Year Report

Posted: 7/11/2011 9:33:15 PM

I think no doubt we have the best fan support in the MAC. Best attendance by far in men's basketball and pretty much as good as any one in football. The merchandise sales shows another form of support.

BattleCat
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RE: 2010-11 End of Year Report

Posted: 7/11/2011 9:36:37 PM

UpSan Bobcat wrote:

Does this suggest a little fudging?

UpSan Bobcat
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 10:11:19 AM

BattleCat wrote:

UpSan Bobcat wrote:

Does this suggest a little fudging?

No more than any other school. Perhaps not even as much as some schools. I've never seen our reported attendance listed at about 10 times the amount that really was there such as the game at Eastern Michigan where the reported attendance was 16,000+.

bobcat72
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 12:51:04 PM

BattleCat wrote:

Does this suggest a little fudging?

I was told years ago by a friend in college athletics (not at Ohio) that there is no such thing as a legit attendance figure...they're pretty much all inflated. In fact, he said that most schools fudge their stadium capacity too. I've heard that Michigan's actual capacity is more around 97,000 (as compared to a listed 110,000).

We're not alone in these games. Exaggerating numbers is just keeping up with the Joneses...

Last Edited: 7/12/2011 12:51:54 PM by bobcat72

BattleCat
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 1:14:39 PM

I was more in reference to our higher attendance with our not so much higher marketing revenues from apparel and merchandise.

TWT
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 4:34:02 PM

BattleCat wrote:

I was more in reference to our higher attendance with our not so much higher marketing revenues from apparel and merchandise.

What? Those numbers were up 29%. We led the MAC in that category.

Most Memorable Bobcat Events Attended
2010 97-83 win over Georgetown in NCAA 1st round
2012 45-13 victory over ULM in the Independence Bowl
2015 34-3 drubbing of Miami @ Peden front of 25,086

L.C.
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 4:35:27 PM

BattleCat wrote:

I was more in reference to our higher attendance with our not so much higher marketing revenues from apparel and merchandise.

Wait, according to that report, attendance was up 15% in football and 17% in basketball, while licensing revenue was up 29%. I think you've lost me.

�We have two ears and one mouth so that we can listen twice as much as we speak.� ― Epictetus

BattleCat
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 5:00:24 PM

L.C. wrote:

BattleCat wrote:

I was more in reference to our higher attendance with our not so much higher marketing revenues from apparel and merchandise.

Wait, according to that report, attendance was up 15% in football and 17% in basketball, while licensing revenue was up 29%. I think you've lost me.

LC, I did not read the report and obviously miss-read up sans comment regarding merchandising. Sorry for making an ill-informed post. Attendance has definitely been on the up swing and I hope it continues to the point we no longer need to devalue our product by giving away seats and deep discounts.

TWT
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 5:28:39 PM

Ohio averaged 21,000 for its first 4 saturday home games in 2010. The goal should be to sell out all the Saturday games while pushing midweek crowds closer to 20,000. That would take the average attendance up to about 23,000 about twice what you find at most MAC schools on game days. There has to be more of a push on campus to get more than 5,300 students a game. Another 3,000 students a game for a team contending for 10 to 12 win seasons sounds plausible.

Most Memorable Bobcat Events Attended
2010 97-83 win over Georgetown in NCAA 1st round
2012 45-13 victory over ULM in the Independence Bowl
2015 34-3 drubbing of Miami @ Peden front of 25,086

TWT
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 5:38:58 PM

bobcat72 wrote:

BattleCat wrote:

Does this suggest a little fudging?

Peden Stadium if you count actual seats is only 22,000. The reason why Ohio lists the capacity at 24,000 is because its including Victory Hill in those numbers. The crowds though have been as high as 24,500. I personally would like to see the capacity listed at 25,000.

Most Memorable Bobcat Events Attended
2010 97-83 win over Georgetown in NCAA 1st round
2012 45-13 victory over ULM in the Independence Bowl
2015 34-3 drubbing of Miami @ Peden front of 25,086

L.C.
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 5:39:25 PM

Ok, thanks for clearing that up for me. I thought i was missing something. I do agree that there is still some upside left on the licensing revenue side, though, and I wholeheartedly agree that it would be great to see the stadium full without a need to give the seats away. If the Bobcats do win 10-12 games this year, we could test the theory that people will show up to see a winner.

�We have two ears and one mouth so that we can listen twice as much as we speak.� ― Epictetus

TWT
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 5:47:44 PM

UpSan Bobcat wrote:

In recent years the Bobcat Rep and Bobcat Club programs along with the Carvaning has reached alumni. I don't really see much in the way of trying to improve corporate ticket sales. Theoretically you could go across the state finding companies willing to distribute 100 tickets to employees upon the purchase of a corporate tent. I would like to see a corporate tent park which could go along with an expanded RV park in the fair grounds. It doesn't seem like it but the fairgrounds are very walkable from Peden Stadium.

Most Memorable Bobcat Events Attended
2010 97-83 win over Georgetown in NCAA 1st round
2012 45-13 victory over ULM in the Independence Bowl
2015 34-3 drubbing of Miami @ Peden front of 25,086

Jeff McKinney
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 6:02:39 PM

Uncle Wes wrote:

UpSan Bobcat wrote:

I think the OBC et al do this, but their results are limited by our geographic location and sparse population.

Given what they have to work with, I think our development people do a very good job.

TWT
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 6:14:03 PM

Jeff McKinney wrote:

Uncle Wes wrote:

UpSan Bobcat wrote:

I think the OBC et al do this, but their results are limited by our geographic location and sparse population.

Given what they have to work with, I think our development people do a very good job.

Focusing on the region is a lots cause when it comes to corporate development. I could see an effort to target the plants along the Ohio River where people are making good wages. As much as I would like to see fans from Hocking County at the football games for 29 dollars per season the real potential is marketing this program statewide to lineup corporations for a company sponsored game in Peden Stadium. With the new 33 bypass in place next year Columbus should be fair game. If you can get 20 companies per game giving out 100 tickets that is another 2,000 people in the Stadium each week.

Most Memorable Bobcat Events Attended
2010 97-83 win over Georgetown in NCAA 1st round
2012 45-13 victory over ULM in the Independence Bowl
2015 34-3 drubbing of Miami @ Peden front of 25,086

OhioCatFan
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 6:45:18 PM

There's a lot of corporate money in the Belpre-Marietta-Parkersburg metro area. It's the closest SMSA to us, but we've never really looked that direction. We always seem to look north up 33. I realize that the biggest percentage of that metroplex is in another state, but significant portions are in Ohio, and those companies in W.Va. usually have many workers and customers in the Buckeye State. We'd have to be real creative in our approach, but I think there's gold there we haven't even attempted to mine.

The only BLSS Certified Hypocrite on BA

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TWT
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 7:28:41 PM

OhioCatFan wrote:

I totally have to agree with you there about the Ohio River strategy. There is a lot of corporate money and they don't have any other close D1 schools to share it with. This also ties back into my basketball scheduling strategy where Ohio would play WVU and Pitt on the road every year along with those 1 for 1's with Marshall and Duquense to establish a regular presence along the Ohio River as a significant D1 team. With the price of gas the way it is people from Parkersburg area will travel for an Ohio game because it is closer. If you take the area of the state of Ohio between I-75 & I-77 and then south of the Ohio Turnpike there are a lot of smaller manufacturing companies in rural towns that could take their employees down to Athens once a year. The school doesn't have to be a Southeast Ohio University and focus all the effort along the U.S. 33 cooridor. Now I think there are some places in Ohio like Defiance or Ashtabula that are too far away to bother with but any significant company within a three hour drive should be looked at. Portsmouth, Parkersburg, Columbus, Mansfield, Dayton, Cincinnati, Canton, Wheeling. There is a lot of territory there that I don't think any other MAC school would have a prayer of marketing to but OU would actually have a chance with 100,000 alumni spread evenly across the state.

Most Memorable Bobcat Events Attended
2010 97-83 win over Georgetown in NCAA 1st round
2012 45-13 victory over ULM in the Independence Bowl
2015 34-3 drubbing of Miami @ Peden front of 25,086

bobcat72
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 10:54:56 PM

Agree with the idea of targeting Parkersburg/Marietta. With regard to college sports, it's kind of a no-man's land. I don't get a strong sense of affinity for any particular school. West Virginia and Marshall have a foothold, but it's not even close to the foothold O$U has to the north of us.

I really think south (Meigs County) and east (PKB/Marietta) are the prime areas to expand our fanbase. I hate to say it, but Lancaster and Columbus are just losing fights. We can't take on O$U in its own backyard, even with the recent fall from grace.

Last Edited: 7/12/2011 10:55:05 PM by bobcat72

Monroe Slavin
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RE: 2010-11 End of Year Report

Posted: 7/12/2011 11:55:28 PM

Will people from West Virginia much support a school with 'Ohio' in it's name?

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GoCats105
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RE: 2010-11 End of Year Report

Posted: 7/13/2011 12:11:07 AM

I like the idea of marketing the river and statewide as Wes has mentioned. Also agree that you can and have to gear towards the cities within reasonable driving distances. Route 32 from Cincinnati to Athens is a really easy drive, although there are stoplights every 30-40 miles, it's doable for a lot of alumni living in the area. With UC possibly heading downward after Kelly has left, I see no reason why Ohio can't take advantage of some football fans. However, basketball is another story. You'd have to find the die hard Bobcats who are willing to make the trip, whereas the casual fan will simply go up to watch X or UC. Plus, a Saturday afternoon football game is a lot easier to manage than a midweek 7pm basketball contest.

OhioCatFan
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RE: 2010-11 End of Year Report

Posted: 7/13/2011 10:01:43 AM

GoCats105 wrote:

. . .. Route 32 from Cincinnati to Athens is a really easy drive, although there are stoplights every 30-40 miles. . . .

Not any more. Correct me if I'm wrong, but I believe once you leave Albany in western Athens County, the next stop light you encounter is the in eastern suburbs of Cincinnati. I'll bet you haven't driven Rt. 32 since they completed the section around and under Rt. 23, which was a mess.

C Money
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RE: 2010-11 End of Year Report

Posted: 7/13/2011 12:27:53 PM

OhioCatFan wrote:

I believe once you leave Albany in western Athens County, the next stop light you encounter is the in eastern suburbs of Cincinnati.

I haven't been that way in about a year and a half, but I THINK you hit a stoplight in Adams County (near Seaman, I think). But your overall point is well taken. Rt. 32 is an easy drive. I've wondered for a while why among the general student body Cleveland seems to dominate more than Cincinnati.

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