Now is the time to attack the state from all corners, flip the status quo on its head. How do you know about all the things OHIO athletics has accomplished in the last 5 years if you don't have and watch ESPN? How do you know if you don't know anyone from Ohio University, or even googled it?

The marketing team needs to push for radio broadcasts not only in SEO, but in the small towns and cities all over the state. They need to get every untelevised game on Sports Time Ohio (sounds too natural right?). They need to be in the public eye, not just the cable subscribers eye. They  need to get billboards and internet ads out there for Ohio University (doesn't matter whether it's for the school or football team at that point, the word association will all be the same when they see that Bobcat). The fact that they are not doing this shows their deep seeded complancency or complete ineptitude.

All the pieces are in place. We're returning our quarterback and our point guard; the leaders of their respective teams, both with at least one post season win under their belt. We've got a marketable football and basketball coach (one's a legend, the other has got energy).

We're an old product on the market (since 1804). But marketing needs to treat us like we're a need product on the market, because in many ways we are.

We're missing our chance. We maybe have five years to fully capatilize on this window of opportunity to grow beyond our imaginations. If we miss this now it's gone.

Neither marketing department is doing a good job, much less a great job. Period.

Now is the time to attack the state from all corners, flip the status quo on its head. How do you know about all the things OHIO athletics has accomplished in the last 5 years if you don't have and watch ESPN? How do you know if you don't know anyone from Ohio University, or even googled it?

The marketing team needs to push for radio broadcasts not only in SEO, but in the small towns and cities all over the state. They need to get every untelevised game on Sports Time Ohio (sounds too natural right?). They need to be in the public eye, not just the cable subscribers eye. They  need to get billboards and internet ads out there for Ohio University (doesn't matter whether it's for the school or football team at that point, the word association will all be the same when they see that Bobcat). The fact that they are not doing this shows their deep seeded complancency or complete ineptitude.

All the pieces are in place. We're returning our quarterback and our point guard; the leaders of their respective teams, both with at least one post season win under their belt. We've got a marketable football and basketball coach (one's a legend, the other has got energy).

We're an old product on the market (since 1804). But marketing needs to treat us like we're a need product on the market, because in many ways we are.

We're missing our chance. We maybe have five years to fully capatilize on this window of opportunity to grow beyond our imaginations. If we miss this now it's gone.

Neither marketing department is doing a good job, much less a great job. Period.