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Topic:  Ohio Updating Logo

Topic:  Ohio Updating Logo
Author
Message
BobcatBurner
General User

Member Since: 4/12/2025
Post Count: 94

Status: Offline
  Message Not Read  Ohio Updating Logo
   Posted: 1/25/2026 7:25:57 PM 
Ohio is updating their logo. It appears OU is going to use the arch Ohio as the logo for the entire university. Smart.

However, it looks the university communications and marketing team has taken over. They have tweaked the Ohio logo. This small change is going to cost the athletic department 7 figures to replace. Seems like a terrible waste of money. Why not just use the old version or completely rebrand? Hopefully the new athletic director was made aware.

Begins at page 150 of the board of trustees agenda from this month.

https://catmailohio.sharepoint.com/sites/UCM-OhioWebsite/...
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SBH
General User

Member Since: 12/20/2004
Post Count: 4,573

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 7:45:12 AM 
Can't access the file.
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BobcatBurner
General User

Member Since: 4/12/2025
Post Count: 94

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 10:54:41 AM 
SBH wrote:
Can't access the file.


https://www.ohio.edu/trustees/meetings-archive

It’s found on this page.
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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,352

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 10:57:57 AM 
BobcatBurner wrote:
SBH wrote:
Can't access the file.


https://www.ohio.edu/trustees/meetings-archive

It’s found on this page.


Under other considerations from the report, this ought to get OCF's blood boiling:

• Exploring the possible introduction of an “OU” mark • Currently, we do not have a trademarked “OU,” although we allow various use of
“OU” on merchandise. This creates inconsistency in brand presentation. • Interlocking version of OU currently trademarked by University of Oklahoma.
• Retaining the Paw as an alumni affinity mark.
• Retaining the Forever OHIO badge.
• Updates coming for some secondary marks such as OHIO Online and Ohio
University Foundation.

https://catmailohio.sharepoint.com/sites/UCM-OhioWebsite/...

Last Edited: 1/26/2026 10:58:34 AM by Alan Swank
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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,352

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 10:59:01 AM 
BobcatBurner wrote:
SBH wrote:
Can't access the file.


https://www.ohio.edu/trustees/meetings-archive

It’s found on this page.


This takes you right to it.

https://catmailohio.sharepoint.com/sites/UCM-OhioWebsite/...

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OhioCatFan
General User



Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,405

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 11:11:18 AM 
Alan Swank wrote:
BobcatBurner wrote:
SBH wrote:
Can't access the file.


https://www.ohio.edu/trustees/meetings-archive

It’s found on this page.


Under other considerations from the report, this ought to get OCF's blood boiling:

• Exploring the possible introduction of an “OU” mark • Currently, we do not have a trademarked “OU,” although we allow various use of
“OU” on merchandise. This creates inconsistency in brand presentation. • Interlocking version of OU currently trademarked by University of Oklahoma.
• Retaining the Paw as an alumni affinity mark.
• Retaining the Forever OHIO badge.
• Updates coming for some secondary marks such as OHIO Online and Ohio
University Foundation.


The OU thing will be tricky, because UO is dyslexic, as are nearly half the schools in their former conference. And, as long as the Arched OHIO is the primary logo I can live with limited uses of the generic high-schoolish Paw for the age-cohort that still likes it. No blood boiling here. I'm very happy with the decision on the Arched OHIO. Long overdue.

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,352

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 11:28:57 AM 
OhioCatFan wrote:
Alan Swank wrote:
BobcatBurner wrote:
SBH wrote:
Can't access the file.


https://www.ohio.edu/trustees/meetings-archive

It’s found on this page.


Under other considerations from the report, this ought to get OCF's blood boiling:

• Exploring the possible introduction of an “OU” mark • Currently, we do not have a trademarked “OU,” although we allow various use of
“OU” on merchandise. This creates inconsistency in brand presentation. • Interlocking version of OU currently trademarked by University of Oklahoma.
• Retaining the Paw as an alumni affinity mark.
• Retaining the Forever OHIO badge.
• Updates coming for some secondary marks such as OHIO Online and Ohio
University Foundation.


The OU thing will be tricky, because UO is dyslexic, as are nearly half the schools in their former conference. And, as long as the Arched OHIO is the primary logo I can live with limited uses of the generic high-schoolish Paw for the age-cohort that still likes it. No blood boiling here. I'm very happy with the decision on the Arched OHIO. Long overdue.


According to the report graphics, we already have the arched Ohio. All this does is increase the kerning.
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BobcatBurner
General User

Member Since: 4/12/2025
Post Count: 94

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 4:44:00 PM 
Alan Swank wrote:
OhioCatFan wrote:
Alan Swank wrote:
BobcatBurner wrote:
SBH wrote:
Can't access the file.


https://www.ohio.edu/trustees/meetings-archive

It’s found on this page.


Under other considerations from the report, this ought to get OCF's blood boiling:

• Exploring the possible introduction of an “OU” mark • Currently, we do not have a trademarked “OU,” although we allow various use of
“OU” on merchandise. This creates inconsistency in brand presentation. • Interlocking version of OU currently trademarked by University of Oklahoma.
• Retaining the Paw as an alumni affinity mark.
• Retaining the Forever OHIO badge.
• Updates coming for some secondary marks such as OHIO Online and Ohio
University Foundation.


The OU thing will be tricky, because UO is dyslexic, as are nearly half the schools in their former conference. And, as long as the Arched OHIO is the primary logo I can live with limited uses of the generic high-schoolish Paw for the age-cohort that still likes it. No blood boiling here. I'm very happy with the decision on the Arched OHIO. Long overdue.


According to the report graphics, we already have the arched Ohio. All this does is increase the kerning.



Correct — why not just keep the current arch Ohio? It’s fine. I’d argue it’s good.
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OhioCatFan
General User



Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,405

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 5:17:59 PM 
Yes, but the big difference is that as I read it Arch OHIO is going to be the primary university logo for the whole university, not just athletics. It appears that the AttackCat will also be relegated to secondary status. For instance, I suspect that they will stop using this one: https://www.ohio.edu /

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,352

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 5:31:35 PM 
OhioCatFan wrote:
Yes, but the big difference is that as I read it Arch OHIO is going to be the primary university logo for the whole university, not just athletics. It appears that the AttackCat will also be relegated to secondary status. For instance, I suspect that they will stop using this one: https://www.ohio.edu /


To Burner's point, why not just use the current arch OHIO for the university? To the casual eye, there is very little difference in the two unless you lay them side by side.
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OhioCatFan
General User



Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,405

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 6:11:54 PM 
Alan Swank wrote:
OhioCatFan wrote:
Yes, but the big difference is that as I read it Arch OHIO is going to be the primary university logo for the whole university, not just athletics. It appears that the AttackCat will also be relegated to secondary status. For instance, I suspect that they will stop using this one: https://www.ohio.edu /


To Burner's point, why not just use the current arch OHIO for the university? To the casual eye, there is very little difference in the two unless you lay them side by side.


I agree with that. Don't know why they wanted to change it. I do know, because I once supervised two very good graphic artists, that sometimes they want to make changes just for the sake of change, or to satsify some rather esoteric principles of design philosophy only appreciated by other designers.

Last Edited: 1/26/2026 6:14:29 PM by OhioCatFan

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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Pete Chouteau
General User



Member Since: 11/17/2004
Location: You Can't See Me
Post Count: 1,682

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 6:51:04 PM 
I guess. It's been forever. I don't think we suffer by having two logos and mixing these graphic styles isn't exactly pleasing to the eye.

But... Did they match the arch height on this new logo to the profile of the Convo from ground level? Looks close. Major props if it's not accidental. May have perfected the athletic logo with that.

Major pans to the height of the bar across the H above the cat. Way too high. Giving "if the cat looks ill" vibes.
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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,352

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/26/2026 7:24:18 PM 
Pete Chouteau wrote:
I guess. It's been forever. I don't think we suffer by having two logos and mixing these graphic styles isn't exactly pleasing to the eye.

But... Did they match the arch height on this new logo to the profile of the Convo from ground level? Looks close. Major props if it's not accidental. May have perfected the athletic logo with that.

Major pans to the height of the bar across the H above the cat. Way too high. Giving "if the cat looks ill" vibes.


Agreed. The cross of the H should be half way between the top of the letters and the top of the cat head.
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SBH
General User

Member Since: 12/20/2004
Post Count: 4,573

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/27/2026 9:02:25 AM 
Every new marketing/communication/creative chief wants to make big branding changes so they can fill out their portfolio. My only criticism of the "new" logo - and it's a big one - is that it's difficult to read from a distance. It looks like a solid/blurry arc from more than 15 feet away.
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BillyTheCat
General User

Member Since: 10/6/2012
Post Count: 10,722

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/27/2026 4:50:53 PM 
SBH wrote:
Every new marketing/communication/creative chief wants to make big branding changes so they can fill out their portfolio. My only criticism of the "new" logo - and it's a big one - is that it's difficult to read from a distance. It looks like a solid/blurry arc from more than 15 feet away.


Yep!
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OU_Country
General User



Member Since: 12/6/2005
Location: On the road between Athens and Madison County
Post Count: 8,399

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/29/2026 5:35:59 PM 
This says the athletic department didn't even know about the branding change until it was basically decided upon. Classic.

https://x.com/i/status/2016977888239611997
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BillyTheCat
General User

Member Since: 10/6/2012
Post Count: 10,722

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/29/2026 8:42:28 PM 
OU_Country wrote:
This says the athletic department didn't even know about the branding change until it was basically decided upon. Classic.

https://x.com/i/status/2016977888239611997


Not surprising, we’ve been stepping on our Dicks for decades now with stupid decisions.

Is this the major announcement that SBH hinted at?

The bigger question is, who ordered that? President? We got a BOT that is “very involved”?
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Victory
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Member Since: 3/10/2012
Post Count: 2,479

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/31/2026 1:51:54 PM 
They simultaneously made only a minor change but managed to make it look considerably worse, IMO

Seems pointless

Last Edited: 1/31/2026 1:53:13 PM by Victory
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OhioCatFan
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Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,405

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/31/2026 3:05:11 PM 
I guess I'm in the minority, but I like the new arched OHIO better. I always thought the letters were too crunched together before. Made the OHIO logo hard to read on uniforms, particularly on the football uniforms. This new one should be easier to read from a distance, IMHO, despite the opposite comment from at least one poster. My wife, however, disagrees with me, so I'm probably wrong!

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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BSC 91
General User

Member Since: 4/22/2022
Post Count: 29

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 1/31/2026 5:55:20 PM 
Our branding and marketing continue to suck. The mashup of the paw and the Attack Cat/arched Ohio on the basketball court (and now being used elsewhere) is just gawd awful.
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BillyTheCat
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Member Since: 10/6/2012
Post Count: 10,722

Status: Offline
  Message Not Read  RE: Ohio Updating Logo
   Posted: 2/1/2026 12:05:33 PM 
OhioCatFan wrote:
I guess I'm in the minority, but I like the new arched OHIO better. I always thought the letters were too crunched together before. Made the OHIO logo hard to read on uniforms, particularly on the football uniforms. This new one should be easier to read from a distance, IMHO, despite the opposite comment from at least one poster. My wife, however, disagrees with me, so I'm probably wrong!


You will notice no difference from a distance on uniforms. Waste of money and resources. Just adapt the ICA mark to rest of campus.
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