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Ohio Basketball
Topic:  Another great branding video

Topic:  Another great branding video
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Message
Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,234

Status: Offline

  Message Not Read  Another great branding video
   Posted: 12/19/2013 4:24:35 PM 
Last week I posted a link to a video many of you received from OU wishing you Merry Christmas.  I just got another one although not from OU that is pretty darn good branding.  Check it out and enjoy it this holiday season.

http://www.jackdaniels.com/history/holiday-barrel-tree/?trust=yes
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Pete Chouteau
General User



Member Since: 11/17/2004
Location: You Can't See Me
Post Count: 1,660

Status: Offline

  Message Not Read  RE: Another great branding video
   Posted: 12/19/2013 4:54:42 PM 
I give money to OU, and got no video card from them.

I drink Jack Daniel's, and got no video card from them.

I guess you outperform me on at least two fronts.
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mcbin
General User



Member Since: 12/20/2004
Location: Columbus, OH
Post Count: 951

Status: Offline

  Message Not Read  RE: Another great branding video
   Posted: 12/19/2013 8:12:36 PM 
That was pretty cool. Sorta made me thirsty for some reason.
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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,234

Status: Offline

  Message Not Read  RE: Another great branding video
   Posted: 12/20/2013 10:24:17 AM 
Pete Chouteau wrote:
I give money to OU, and got no video card from them.

I drink Jack Daniel's, and got no video card from them.

I guess you outperform me on at least two fronts.
"

That's pretty funny Pete.  Not a big whiskey drinker but way back in 1978 on our "honeymoon" camping trip 8 months after we got married, we stopped by for a tour at Jack Daniels.  We were so impressed that whenever I did buy a bottle of whiskey it was Jack Daniels.  At that time, there were no samples - you got to stick your finger in the sour mash.  We stopped by there again this past spring on a Nashville to Asheville trip and things have changed in terms of the visitors center and offerings.  One thing hasn't though and it's the tour and the "loyalty" to their brand that they build through it.  I've always said that the way they approach their tours and their visitors is the perfect model for a college visitation experience. 
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OhioStunter
General User



Member Since: 2/18/2005
Location: Chicago
Post Count: 2,516

Status: Offline

  Message Not Read  RE: Another great branding video
   Posted: 12/20/2013 10:17:12 PM 
My first visit to Athens was sorta like a tour of an alcohol factory.
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