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Topic: Am I the only one who thinks it's odd...

Topic: Am I the only one who thinks it's odd...

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Pataskala
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Am I the only one who thinks it's odd...

Posted: 3/8/2016 8:51:33 AM

...that the MAC tourney in Cleveland is sponsored by VisitMyrtleBeach.com?

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C Money
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RE: Am I the only one who thinks it's odd...

Posted: 3/8/2016 9:03:52 AM

I get it, but it would make more sense if it was Hilton Head.

Recovering Journalist
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Location: Cleveland, OH
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RE: Am I the only one who thinks it's odd...

Posted: 3/8/2016 9:07:29 AM

Pataskala wrote:

...that the MAC tourney in Cleveland is sponsored by VisitMyrtleBeach.com?

Nah. That area is inundated by Ohioans throughout the year. So much so that many locals complain about it, albeit lightheartedly.

http://www.charlestoncitypaper.com/charleston/ohioans-hav...

DelBobcat
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Location: Cincinnati, OH
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RE: Am I the only one who thinks it's odd...

Posted: 3/8/2016 9:12:06 AM

I laughed when I saw that, partly because when you go to Myrtle Beach half the people you meet are from Ohio anyway! I thought "well they don't really need to advertise there, Ohioans love them some South Carolina beaches already!"

Last Edited: 3/8/2016 9:12:35 AM by DelBobcat

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Bobcatbob
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Member Since: 12/21/2004
Location: Coolville, OH
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RE: Am I the only one who thinks it's odd...

Posted: 3/8/2016 9:16:12 AM

I am actually more intrigued by

1) the idea that we have a sponsor that isn't Marathon Oil or another entity doing it as a civic involvement project, and

2) the fact that there might be real revenue involved (or is it just TV ad purchases?)

I guess we'll learn the answer to #2 this week if every other commercial is a picture of the Grand Strand's endless empty beaches (Hah!)

Monroe Slavin
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RE: Am I the only one who thinks it's odd...

Posted: 3/8/2016 10:27:31 AM

How much are they paying for the sponsorship and what do they get for it?

I can't imagine this group would spend a ton for the sponsorship.

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The Optimist
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RE: Am I the only one who thinks it's odd...

Posted: 3/8/2016 10:54:07 AM

I don't know, I could see Myrtle Beach area businesses supporting that group with some coin.

I've seen crazier things happen.

GoCats105
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RE: Am I the only one who thinks it's odd...

Posted: 3/8/2016 11:02:18 AM

I don't think I've ever not met a group of people from Ohio when visiting HH, Charleston or MB.

Last Edited: 3/8/2016 11:02:26 AM by GoCats105

cc-cat
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RE: Am I the only one who thinks it's odd...

Posted: 3/8/2016 11:32:32 AM

Makes sense - the traffic flow takes folks from the MAC area down 77 to 74 - right to the beaches. Advertise to your strength - in essence - hold your beachhead.

The Myrtle Beach tourism marketing budget is a little over $20 million a year. They do a fair amount with sports marketing - including the Big South Conference where they spend upwards of $400,000 - $500,000 a year.

Since it is a public entity which uses tax dollars (hotel tax funds everything) all of their expenditures are public and are usually posted quarterly, so will know specifics sometime over the summer. My guess is a few hundred thousand total over a couple of years (e.g., $400,000 for 3 years).

I'm sure they will have a comprehensive program - ads on broadcasts and programs, on-site (and court) branding and displays, etc. Probably a promotion for visiting. Also have tie in to on campus promotional program for Spring Break going forward.

Good sponsor for the conference.

ts1227
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Location: Tallmadge, OH
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RE: Am I the only one who thinks it's odd...

Posted: 3/8/2016 12:44:13 PM

Bobcatbob wrote:

I figured it was more of a case that any previous sponsor (FirstEnergy, Kraft) has simply bailed on the MAC and this is the best we could do. But I'm a pretty cynical guy.

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