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Ohio Basketball

Topic: Kudos to Ohio Marketing

Topic: Kudos to Ohio Marketing

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FanInTheStands
General User

Member Since: 10/11/2015
Post Count: 175

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Kudos to Ohio Marketing

Posted: 3/4/2017 10:32:24 AM

All week long I anticipated that senior night at The Convo would be nothing more than a few of my friends and season ticket holders giving our goodbyes to our 3 deserving seniors. While I knew The Ozone would be depleted due to Spring Break I was pleasantly surprised to see a crowd of over 9600 for "The Battle of the Bricks". I know that locally Ohio provided vouchers for 2 free tickets to students in the schools. Apparently that was a far-reaching effort that involved many schools. The crowd was loud and supportive; lots of youngsters that will hopefully become future Bobcats.
Tip of the hat...job well-done!

Danny's Knee
General User

Member Since: 11/30/2005
Post Count: 605

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/4/2017 11:33:15 AM

I totally agree .. It was great to see all the fans and give them a taste of SAUL BALL .. I think promotions like this should be done more often ..

great for promoting the brand and for prospective students ..

It was neat to see how many folks don't come to all the games from the surrounding counties decked out in their OHIO BOBCAT gear !!

GO BOBCATS !!

check out my avatar, it's "REALLY DO ORIGINAL" !!!!

Deciduous Forest Cat
General User

Member Since: 12/20/2004
Location: Ohio
Post Count: 4,468

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/4/2017 12:10:12 PM

I was absolutely amazed by the crowd last night. Too bad it was a tough game for a casual spectator.

Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,218

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/4/2017 12:27:01 PM

The lobby was absolutely packed when I got there and the concession lines were very very busy. It also raised our average home attendance by 217 from 6155 to 6372.

Monroe Slavin
General User

Member Since: 12/20/2004
Location: Oxnard, CA
Post Count: 9,121

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RE: Kudos to Ohio Marketing

Posted: 3/4/2017 1:17:26 PM

Seems like a fine idea. The marginal cost to market to, and accommodate at the game, the local students can't be too high, right?

Where's the band?!
WHERE"S THE BAND?!

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Pataskala
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RE: Kudos to Ohio Marketing

Posted: 3/4/2017 1:59:23 PM

It was great to see and be part of the atmosphere there. Thoroughly enjoyed the game and the energy from the crowd.

The one gripe I had was the confusion caused by having people with ticket vouchers mixed in with those of us who were buying gen ad tickets. There was lots of confusion as to where lines started and where people should go. We didn't get in until 15 mins left in the half. Maybe they need a special entrance away from the ticket windows for those with vouchers.

We will get by.
We will get by.
We will get by.
We will survive.

Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,218

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RE: Kudos to Ohio Marketing

Posted: 3/4/2017 2:49:11 PM

Pataskala wrote:

I talked with JS about the promotion last evening. This was the first time they had done this for basketball and it was the perfect storm.. Friday night game with no high school games anywhere in the area, decent weather, Miami, and free tickets. These were uncharted waters. Combine that with a 6:30 start and there were going to be bumps in the road. Piece of advice, buy season tickets and there will be no line to wait in for GA tickets. :)

Hawaiian Bobcat
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Member Since: 1/31/2005
Location: Wailuku, HI
Post Count: 334

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RE: Kudos to Ohio Marketing

Posted: 3/4/2017 3:03:45 PM

I think 4 vouchers should be sent with a potential student's acceptance letter. Get these high school seniors on campus. Get them and their families hooked on our athletics.

bornacatfan
General User

Member Since: 8/3/2006
Post Count: 5,716

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RE: Kudos to Ohio Marketing

Posted: 3/4/2017 3:38:02 PM

Hawaiian Bobcat wrote:

I think 4 vouchers should be sent with a potential student's acceptance letter. Get these high school seniors on campus. Get them and their families hooked on our athletics.

That is stellar. Walk that one over to AD/marketing and Admissions

never argue with idiots, they bring you down to their level and beat you with experience.

Winter comes and asks how you spent your summer.....

The game loves and rewards those who love and reward the game

GraffZ06
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Member Since: 1/5/2005
Location: Dayton, OH
Post Count: 2,253

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RE: Kudos to Ohio Marketing

Posted: 3/4/2017 4:02:44 PM

bornacatfan wrote:

Hawaiian Bobcat wrote:

I think 4 vouchers should be sent with a potential student's acceptance letter. Get these high school seniors on campus. Get them and their families hooked on our athletics.

That is stellar. Walk that one over to AD/marketing and Admissions

+1.

For that matter, hand out schedules and (if there's a home game upcoming in the next few days) pass out vouchers to those students on campus for an official visit with their parents. What better way to sell a prospective student and their family on OU then to come to a free football/basketball/baseball game? Give them the experience. Then, when they apply - send them some more like Hawaii said above. Get them hooked early. They'll turn into future OZoners who turn into future Old Zoners who turn into future season ticket holders.

Alan Swank
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Location: Athens, OH
Post Count: 7,218

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RE: Kudos to Ohio Marketing

Posted: 3/4/2017 4:55:27 PM

GraffZ06 wrote:

bornacatfan wrote:

Hawaiian Bobcat wrote:

I think 4 vouchers should be sent with a potential student's acceptance letter. Get these high school seniors on campus. Get them and their families hooked on our athletics.

That is stellar. Walk that one over to AD/marketing and Admissions

I could be wrong but the vouchers went to all of the elementary schools in the area. That's why you saw so many smaller kids and their parents.

GraffZ06
General User

Member Since: 1/5/2005
Location: Dayton, OH
Post Count: 2,253

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/4/2017 5:26:55 PM

Got it.

I was responding to Hawaii's suggestion of expanding the voucher idea to university applicants and taking it another step further.

cc-cat
General User

Member Since: 4/5/2006
Location: matthews, NC
Post Count: 3,947

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RE: Kudos to Ohio Marketing

Posted: 3/4/2017 6:22:23 PM

Hawaiian Bobcat wrote:

I think 4 vouchers should be sent with a potential student's acceptance letter. Get these high school seniors on campus. Get them and their families hooked on our athletics.

Great idea. The university I consult with holds 4 open houses each winter/spring. Arts and athletic events are coordinated for those weekends. Really gets them hooked. The elementary idea is also a money maker. Give two tickets but mom and dad end up buying two more and the little ones chow down at the concession stand. Glad they brought in a good crowd for the seniors.

Speaker of Truth
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Member Since: 1/26/2011
Post Count: 441

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/4/2017 7:29:23 PM

FYI, the reason ticket vouchers are not given to High School students is because it is a NCAA recruiting violation if they are specifically given to high school students. There are ways around it, but as a general rule of thumb you can't do that stuff.

Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,218

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/4/2017 7:33:58 PM

the123kid wrote:

Bingo! On one hand a very good rule but on another a pretty silly one. People get excited about what they see and if they don't see it, they will never get excited. I think walk up tickets were $15 last night. $60 for a family of four is significant money especially to see two hours of something you're not sure about.

bornacatfan
General User

Member Since: 8/3/2006
Post Count: 5,716

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/4/2017 9:45:46 PM

Did the rule apply to all high school students of just athletes?

I asked Tommy if he wanted to go see Muncie Central play last time he was in town. He said per compliance he is not allowed to go to any hs games right now. 10 year anniversary of back to back state runner up has several players coaching hoops right now. Makes having then back for a ceremony kind of difficult. Ryan kerrigan and the bench players could show up no problem

I would be curious to find out if you could do the vouchers as Hawaiian suggested if they were non athletes?

Hawaiian Bobcat
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Member Since: 1/31/2005
Location: Wailuku, HI
Post Count: 334

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/4/2017 9:53:36 PM

the123kid wrote:

Honestly I don't know how that is a recruiting violation, Ohio wouldn't be sending the vouchers to potential student athletes just potential students. Although it shouldn't be surprising the NCAA has different classifications for bagels and bagels with cream cheese.

It's too bad something wouldn't work because the possibilities are endless. Families that actually redeem the vouchers or extremely discounted tickets can be targeted for other promotions. Imagine a ticket package for non alumni student parents that consisted of parents weekend in football, dad's weekend in basketball and other convenient dates like Friday. I'm picking Johnny Freshman up for spring break we got tickets for Friday's game might as well stay for it.

The Ozone can get the emails of all incoming freshmen that redeem the coupon and can recruit students that are actually interested in our teams.

I don't know the idea just hit me after reading the beginning of this thread. I know my dad would've invested in tickets for better than crappy seats for Dad's weekend.

Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,218

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/5/2017 10:42:45 AM

bornacatfan wrote:

It looks like any student who has entered 9th grade.

http://www.ncaa.org/enforcement/basketball-certification/...

Andrew Ruck
General User

Member Since: 12/22/2004
Location: Columbus, OH
Post Count: 5,213

Status: Offline

RE: Kudos to Ohio Marketing

Posted: 3/6/2017 9:00:09 AM

Agree it was a great crowd. For the 2nd straight season because I am constantly hurrying, we walked in right as the pre-game senior ceremony was ending. It looked like the crowd for that was unfortunately fairly low, but by the time the game rolled around it was a great crowd.

The lobby was absolute chaos. I was unaware of the voucher thing but it seemed to work. I also wonders what those brown boxes of food people had were and why I didn't get one?

My seats are essentially the closest possible seats to the main entrance (front row sec 232), and I suspect it is for that reason that I have had to kick people out of my seats every single game for the last several years. People aimlessly wander in and just plop down thinking seat assignment doesn't matter. But on Friday, not only did I have the usual squatters but for some reason my section became an avenue for confused/lost people, many who thought the front row was some sort of walkway to the point my wife had to start telling people No. Maybe these vouchers bringing in non-regulars is the reasoning for this bizarre behavior.

Anyone else in the section 232/201/202 area by the main entrance know the reasoning for the really dumb barriers they put up to create an unnecessary bottleneck of people walking to the seats? The amount of overkill at the Convo in recent years continues to amaze me.

Andrew Ruck
B.B.A. 2003

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