How about a third measure? What about the point differential, the average offensive points less the average points given up? It seems obvious that you win more often if you score more points than the foe. Here's the same table, with that data:
2017 +14.9 - 2d East
2018 +14.5 - 2d East (tie)
2011 +8.4 - East Champion
2012 +5.7 - 3rd East
2010 +3.7 - 2d East
2016 +3.7 - East Champion
2009 +3.5 - East Champion (tie, won tiebreaker)
2015 +2.2 - 2d East (tie)
2006 +1.6 - East Champion
2007 +.6 - 4th East (tie)
2013 -0.1 - 3rd East (tie)
2008 -3.1 - 5th East (tie)
2014 -4.3 - 2d East (tie)
2005 -13.0 - 4th East
Interestingly, the flashy teams that we think of as great are at the top on this list, but the gritty, battling teams like 2006, that refused to lose, may end up at the top of the East. That grit, and toughness, is often embodied in the defense, which is why, in my opinion, the top defensive teams are more apt to win the conference than the top offensive teams.
What we need, it seems, is a combination, a flashy team that can destroy weaker foes, but which is also gritty and refuses to lose the close ones. Those are the true great teams, and what Ohio has yet to produce. They had flashy offensive teams in 2011, 2017-8, and gritty, tough defenses in 2006, 2009, and 2016. It appeared that 2012 was the year they had both, but after 19 Season ending injuries, they had neither.
Next year the offense will most likely be down some, but it will still be good. I expect they will score more like 32-34 rather than 39-41. That is still enough to win, depending on the defense. The defense returns almost of the starters, and an even higher percentage of the 2-deep. Will they play with toughness and determination? Will they battle for every inch in the close games, and refuse to lose? Or, will they get passive, and play "prevent (nothing) defense" when they have the lead? That will determine the fate of the 2019 team, in my opinion.
“We have two ears and one mouth so that we can listen twice as much as we speak.” ― Epictetus