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Ohio Basketball
Topic:  Marketing

Topic:  Marketing
Author
Message
Recovering Journalist
General User

Member Since: 8/17/2010
Location: Cleveland, OH
Post Count: 1,839

Status: Offline
  Message Not Read  Marketing
   Posted: 12/15/2017 10:29:06 AM 
I just got a robocall from Kent State. Rob Senderoff was beseeching me to get to the Oregon State game to watch a PAC-12 school play at Kent for the first time ever.

I go to Kent State games when Ohio plays, but I usually get tickets through an Kent State alumnus friend. I don't think I've bought anything from them in three years or so. It's nice to see that a fellow MAC school secured games like this and that they're making a big effort to get butts on the unforgiving bleachers. Too bad the game's happening when the students are gone.
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OU_Country
General User



Member Since: 12/6/2005
Location: On the road between Athens and Madison County
Post Count: 8,320

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/4/2018 4:22:31 PM 
Recovering Journalist wrote:
I just got a robocall from Kent State. Rob Senderoff was beseeching me to get to the Oregon State game to watch a PAC-12 school play at Kent for the first time ever.

I go to Kent State games when Ohio plays, but I usually get tickets through an Kent State alumnus friend. I don't think I've bought anything from them in three years or so. It's nice to see that a fellow MAC school secured games like this and that they're making a big effort to get butts on the unforgiving bleachers. Too bad the game's happening when the students are gone.


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.
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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,022

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/4/2018 5:26:07 PM 
My daughter who has kids in the Rufus kids club (anyone can join) got an email yesterday. Kids club members can get in by showing their card on Saturday and their parents can buy a ticket for $10.
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OUcats82
General User



Member Since: 1/9/2005
Location: Cincinnati, OH
Post Count: 1,827

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/5/2018 8:49:17 AM 
OU_Country wrote:


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.


Sadly if they are making these calls I don't answer them. When I see a 740 area code pop up on my phone in the evening I assume it's a student calling about making a financial gift. Nothing against giving back but pledging over the phone isn't my preference.

I do get numerous emails from the university's general account but if athletics has one I don't know about it/am not on their list.

Ohio-The State University
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GoCats105
General User

Member Since: 1/31/2006
Location: Seattle, WA
Post Count: 6,909

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/5/2018 8:52:22 AM 
Since we're on the subject, I'm wondering how easy/difficulat it would be to set up an app where you could just make a donation or contribution through the click of a button on your phone, sort of like a PayPal or Venmo type thing. I would be legitimately interested in something like that.
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OhioCatFan
General User



Member Since: 12/20/2004
Location: Athens, OH
Post Count: 14,016

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/6/2018 2:43:23 PM 
GoCats105 wrote:
Since we're on the subject, I'm wondering how easy/difficulat it would be to set up an app where you could just make a donation or contribution through the click of a button on your phone, sort of like a PayPal or Venmo type thing. I would be legitimately interested in something like that.


+1

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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Casper71
General User

Member Since: 12/1/2006
Post Count: 2,894

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/6/2018 6:10:33 PM 
105 has a great idea! Take it to Shark Tank,
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Ted Thompson
Administrator



Member Since: 11/11/2004
Location: MAC Play
Post Count: 7,394

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/10/2018 2:01:46 PM 

 

Follow Ohio Football recruiting on the BobcatAttack.com football recruiting database.

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OhioStunter
General User



Member Since: 2/18/2005
Location: Chicago
Post Count: 2,516

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/10/2018 2:09:08 PM 
I was at a wedding reception where there were disposable cameras at each table. There were kids that took the picture, then tried to figure out where the photo showed up on the back of the camera.
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OU_Country
General User



Member Since: 12/6/2005
Location: On the road between Athens and Madison County
Post Count: 8,320

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/10/2018 2:29:12 PM 
OUcats82 wrote:
OU_Country wrote:


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.


Sadly if they are making these calls I don't answer them. When I see a 740 area code pop up on my phone in the evening I assume it's a student calling about making a financial gift. Nothing against giving back but pledging over the phone isn't my preference.

I do get numerous emails from the university's general account but if athletics has one I don't know about it/am not on their list.


I'm with you on the calls, because I usually let those go to voicemail. But what about emails? In the last 3-4 years, I've made a concerted effort as a fan of college basketball to get out to new venues I've never visited before, or to get to one UC/UD/OSU game a year. In that process, this year I was contacted with season ticket offers, mini-pack ticket offers, and other single game promotional offers from Cincinnati, Michigan, Butler, College of Charleston, and Pitt. I've made a trip to their venues at least once in the last 3-4 years. While I don't plan to go back to Pitt or Ann Arbor, I will be going back to Cincinnati and C of C, and would like to re-visit Hinkle. Those places are doing a good job keeping themselves in the back of my mind. My question is whether or not Ohio is doing that sort of thing.

The app that GoCats mentions, I'd be on board for that as well. Anything that makes OBC donations easier is a winner.
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BillyTheCat
General User

Member Since: 10/6/2012
Post Count: 9,454

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/10/2018 2:55:39 PM 
OU_Country wrote:
OUcats82 wrote:
OU_Country wrote:


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.


Sadly if they are making these calls I don't answer them. When I see a 740 area code pop up on my phone in the evening I assume it's a student calling about making a financial gift. Nothing against giving back but pledging over the phone isn't my preference.

I do get numerous emails from the university's general account but if athletics has one I don't know about it/am not on their list.


I'm with you on the calls, because I usually let those go to voicemail. But what about emails? In the last 3-4 years, I've made a concerted effort as a fan of college basketball to get out to new venues I've never visited before, or to get to one UC/UD/OSU game a year. In that process, this year I was contacted with season ticket offers, mini-pack ticket offers, and other single game promotional offers from Cincinnati, Michigan, Butler, College of Charleston, and Pitt. I've made a trip to their venues at least once in the last 3-4 years. While I don't plan to go back to Pitt or Ann Arbor, I will be going back to Cincinnati and C of C, and would like to re-visit Hinkle. Those places are doing a good job keeping themselves in the back of my mind. My question is whether or not Ohio is doing that sort of thing.

The app that GoCats mentions, I'd be on board for that as well. Anything that makes OBC donations easier is a winner.



That’s a question for Buckeye toBobcat
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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,022

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/10/2018 3:14:48 PM 
OU_Country wrote:
OUcats82 wrote:
OU_Country wrote:


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.


Sadly if they are making these calls I don't answer them. When I see a 740 area code pop up on my phone in the evening I assume it's a student calling about making a financial gift. Nothing against giving back but pledging over the phone isn't my preference.

I do get numerous emails from the university's general account but if athletics has one I don't know about it/am not on their list.


I'm with you on the calls, because I usually let those go to voicemail. But what about emails? In the last 3-4 years, I've made a concerted effort as a fan of college basketball to get out to new venues I've never visited before, or to get to one UC/UD/OSU game a year. In that process, this year I was contacted with season ticket offers, mini-pack ticket offers, and other single game promotional offers from Cincinnati, Michigan, Butler, College of Charleston, and Pitt. I've made a trip to their venues at least once in the last 3-4 years. While I don't plan to go back to Pitt or Ann Arbor, I will be going back to Cincinnati and C of C, and would like to re-visit Hinkle. Those places are doing a good job keeping themselves in the back of my mind. My question is whether or not Ohio is doing that sort of thing.

The app that GoCats mentions, I'd be on board for that as well. Anything that makes OBC donations easier is a winner.



I get emails from athletics all the time. The most recent is the two for one Tuesdays - buy one ticket get one free. My guess is that your email and what they have do not match. Give them a call and get it updated.
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OU_Country
General User



Member Since: 12/6/2005
Location: On the road between Athens and Madison County
Post Count: 8,320

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/10/2018 3:26:03 PM 
Alan Swank wrote:
OU_Country wrote:
OUcats82 wrote:
OU_Country wrote:


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.


Sadly if they are making these calls I don't answer them. When I see a 740 area code pop up on my phone in the evening I assume it's a student calling about making a financial gift. Nothing against giving back but pledging over the phone isn't my preference.

I do get numerous emails from the university's general account but if athletics has one I don't know about it/am not on their list.


I'm with you on the calls, because I usually let those go to voicemail. But what about emails? In the last 3-4 years, I've made a concerted effort as a fan of college basketball to get out to new venues I've never visited before, or to get to one UC/UD/OSU game a year. In that process, this year I was contacted with season ticket offers, mini-pack ticket offers, and other single game promotional offers from Cincinnati, Michigan, Butler, College of Charleston, and Pitt. I've made a trip to their venues at least once in the last 3-4 years. While I don't plan to go back to Pitt or Ann Arbor, I will be going back to Cincinnati and C of C, and would like to re-visit Hinkle. Those places are doing a good job keeping themselves in the back of my mind. My question is whether or not Ohio is doing that sort of thing.

The app that GoCats mentions, I'd be on board for that as well. Anything that makes OBC donations easier is a winner.



I get emails from athletics all the time. The most recent is the two for one Tuesdays - buy one ticket get one free. My guess is that your email and what they have do not match. Give them a call and get it updated.



I get them often as well - the 2 for 1 Tuesdays is a great example. I just wondered how far reaching, and how frequently people besides season ticket holders get such emails. People such as alumni, who buy one game, and make one trip to Athens a year.
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Buckeye to Bobcat
General User

Member Since: 9/10/2013
Post Count: 1,776

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/10/2018 6:06:14 PM 
BillyTheCat wrote:
OU_Country wrote:
OUcats82 wrote:
OU_Country wrote:


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.


Sadly if they are making these calls I don't answer them. When I see a 740 area code pop up on my phone in the evening I assume it's a student calling about making a financial gift. Nothing against giving back but pledging over the phone isn't my preference.

I do get numerous emails from the university's general account but if athletics has one I don't know about it/am not on their list.


I'm with you on the calls, because I usually let those go to voicemail. But what about emails? In the last 3-4 years, I've made a concerted effort as a fan of college basketball to get out to new venues I've never visited before, or to get to one UC/UD/OSU game a year. In that process, this year I was contacted with season ticket offers, mini-pack ticket offers, and other single game promotional offers from Cincinnati, Michigan, Butler, College of Charleston, and Pitt. I've made a trip to their venues at least once in the last 3-4 years. While I don't plan to go back to Pitt or Ann Arbor, I will be going back to Cincinnati and C of C, and would like to re-visit Hinkle. Those places are doing a good job keeping themselves in the back of my mind. My question is whether or not Ohio is doing that sort of thing.

The app that GoCats mentions, I'd be on board for that as well. Anything that makes OBC donations easier is a winner.



That’s a question for Buckeye toBobcat


In year's past Ohio has been aggressive in contacting folks for season tickets via phone calls. The area where we didn't do well was the group sales department because of the short window we had to sell basketball versus football. It's astonishing to me that it takes this long for a schedule to be made up and then expect these departments to sell tickets.

But back on point, this year with everything that went down, I am writing this year off in general because of the transition. It's no knock on anyone in the department, as it takes time to rebuild processes when braintrust members are gone. I think you will see a return of this aggressive calling strategy shortly, as I feel that we do a pretty good job in comparison to some of those schools mentioned. Actually am surprised Michigan did, usually they are good with emails but terrible with phone processes.
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Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,022

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/10/2018 9:28:36 PM 
Buckeye to Bobcat wrote:
BillyTheCat wrote:
OU_Country wrote:
OUcats82 wrote:
OU_Country wrote:


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.


Sadly if they are making these calls I don't answer them. When I see a 740 area code pop up on my phone in the evening I assume it's a student calling about making a financial gift. Nothing against giving back but pledging over the phone isn't my preference.

I do get numerous emails from the university's general account but if athletics has one I don't know about it/am not on their list.


I'm with you on the calls, because I usually let those go to voicemail. But what about emails? In the last 3-4 years, I've made a concerted effort as a fan of college basketball to get out to new venues I've never visited before, or to get to one UC/UD/OSU game a year. In that process, this year I was contacted with season ticket offers, mini-pack ticket offers, and other single game promotional offers from Cincinnati, Michigan, Butler, College of Charleston, and Pitt. I've made a trip to their venues at least once in the last 3-4 years. While I don't plan to go back to Pitt or Ann Arbor, I will be going back to Cincinnati and C of C, and would like to re-visit Hinkle. Those places are doing a good job keeping themselves in the back of my mind. My question is whether or not Ohio is doing that sort of thing.

The app that GoCats mentions, I'd be on board for that as well. Anything that makes OBC donations easier is a winner.



That’s a question for Buckeye toBobcat


In year's past Ohio has been aggressive in contacting folks for season tickets via phone calls. The area where we didn't do well was the group sales department because of the short window we had to sell basketball versus football. It's astonishing to me that it takes this long for a schedule to be made up and then expect these departments to sell tickets.

But back on point, this year with everything that went down, I am writing this year off in general because of the transition. It's no knock on anyone in the department, as it takes time to rebuild processes when braintrust members are gone. I think you will see a return of this aggressive calling strategy shortly, as I feel that we do a pretty good job in comparison to some of those schools mentioned. Actually am surprised Michigan did, usually they are good with emails but terrible with phone processes.


Transition? Rebuild processes? Thought to sell tickets on Tuesday and Friday or when you don't really know a game time or game day.

Last Edited: 1/10/2018 9:32:40 PM by Alan Swank
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Buckeye to Bobcat
General User

Member Since: 9/10/2013
Post Count: 1,776

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/10/2018 10:12:37 PM 
Alan Swank wrote:
Buckeye to Bobcat wrote:
BillyTheCat wrote:
OU_Country wrote:
OUcats82 wrote:
OU_Country wrote:


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.


Sadly if they are making these calls I don't answer them. When I see a 740 area code pop up on my phone in the evening I assume it's a student calling about making a financial gift. Nothing against giving back but pledging over the phone isn't my preference.

I do get numerous emails from the university's general account but if athletics has one I don't know about it/am not on their list.


I'm with you on the calls, because I usually let those go to voicemail. But what about emails? In the last 3-4 years, I've made a concerted effort as a fan of college basketball to get out to new venues I've never visited before, or to get to one UC/UD/OSU game a year. In that process, this year I was contacted with season ticket offers, mini-pack ticket offers, and other single game promotional offers from Cincinnati, Michigan, Butler, College of Charleston, and Pitt. I've made a trip to their venues at least once in the last 3-4 years. While I don't plan to go back to Pitt or Ann Arbor, I will be going back to Cincinnati and C of C, and would like to re-visit Hinkle. Those places are doing a good job keeping themselves in the back of my mind. My question is whether or not Ohio is doing that sort of thing.

The app that GoCats mentions, I'd be on board for that as well. Anything that makes OBC donations easier is a winner.



That’s a question for Buckeye toBobcat


In year's past Ohio has been aggressive in contacting folks for season tickets via phone calls. The area where we didn't do well was the group sales department because of the short window we had to sell basketball versus football. It's astonishing to me that it takes this long for a schedule to be made up and then expect these departments to sell tickets.

But back on point, this year with everything that went down, I am writing this year off in general because of the transition. It's no knock on anyone in the department, as it takes time to rebuild processes when braintrust members are gone. I think you will see a return of this aggressive calling strategy shortly, as I feel that we do a pretty good job in comparison to some of those schools mentioned. Actually am surprised Michigan did, usually they are good with emails but terrible with phone processes.


Transition? Rebuild processes? Thought to sell tickets on Tuesday and Friday or when you don't really know a game time or game day.


As in from Drake to the new person in that role. When that all went down was in the middle of the sales cycle for football and right before the basketball campaign traditionally started at OU. So it was one of those times that they're going to get things in order this coming year.

As to the basketball times, no kidding. That was the 2nd worst thing to ever deal with (the worst was my last year there when games got "optioned" to Friday.....woof). It's amazing how stupid these leagues are at scheduling league games. For smaller leagues with venues not shared with concerts and such, you would think this would be easier than hell.....
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oldkatz
General User

Member Since: 12/22/2004
Post Count: 1,421

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/11/2018 11:15:12 AM 
OU_Country wrote:
Alan Swank wrote:
OU_Country wrote:
OUcats82 wrote:
OU_Country wrote:


Not sure how I missed this a few weeks ago. It leads me to ask this question: Is Ohio doing this sort of thing? Or contacting Alumni with info about tickets for games? I get my quarterly Bobcat Club "stuff", and my season ticket renewals in the mail, and the newsletter via email. I just wondered who, if anyone, gets contacted that isn't a season ticket holder or OBC member.


Sadly if they are making these calls I don't answer them. When I see a 740 area code pop up on my phone in the evening I assume it's a student calling about making a financial gift. Nothing against giving back but pledging over the phone isn't my preference.

I do get numerous emails from the university's general account but if athletics has one I don't know about it/am not on their list.


I'm with you on the calls, because I usually let those go to voicemail. But what about emails? In the last 3-4 years, I've made a concerted effort as a fan of college basketball to get out to new venues I've never visited before, or to get to one UC/UD/OSU game a year. In that process, this year I was contacted with season ticket offers, mini-pack ticket offers, and other single game promotional offers from Cincinnati, Michigan, Butler, College of Charleston, and Pitt. I've made a trip to their venues at least once in the last 3-4 years. While I don't plan to go back to Pitt or Ann Arbor, I will be going back to Cincinnati and C of C, and would like to re-visit Hinkle. Those places are doing a good job keeping themselves in the back of my mind. My question is whether or not Ohio is doing that sort of thing.

The app that GoCats mentions, I'd be on board for that as well. Anything that makes OBC donations easier is a winner.



I get emails from athletics all the time. The most recent is the two for one Tuesdays - buy one ticket get one free. My guess is that your email and what they have do not match. Give them a call and get it updated.



I get them often as well - the 2 for 1 Tuesdays is a great example. I just wondered how far reaching, and how frequently people besides season ticket holders get such emails. People such as alumni, who buy one game, and make one trip to Athens a year.


Funny thing department: I rarely get those emails.

"All my inside sources tell me I have no inside sources." Salvatore "money bucks" Mafiosiano.
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The Optimist
General User



Member Since: 3/16/2007
Location: CLE
Post Count: 5,552

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/11/2018 12:50:25 PM 
I would really like to see our marketing department take more of an "outside the box" method to promoting events and engaging fans.

I'm not going to pretend like my own habits apply to everyone (or even the majority of our fanbase) but personally, I don't answer phone calls if I don't have the number saved in my phone and I will often delete voicemails from these numbers without ever listening. I also don't read emails sent to me. I throw away mail sent to me without ever opening it... In all three cases, there is a lot of spam that I'm not interested in sorting through.

Even stuff from OHIO Athletics often feels "manufactured" like a corporate press release rather than something unique and creative that'll stand out and get me excited about something.

I've seen crazier things happen.

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cc-cat
General User

Member Since: 4/5/2006
Location: matthews, NC
Post Count: 3,820

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/11/2018 12:58:01 PM 
in another thread there was discussion of the impact of cell phones on attendance/interest.

http://ftw.usatoday.com/2018/01/georgetown-cell-phones-st...
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OhioStunter
General User



Member Since: 2/18/2005
Location: Chicago
Post Count: 2,516

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/11/2018 1:47:14 PM 
The Optimist wrote:
I would really like to see our marketing department take more of an "outside the box" method to promoting events and engaging fans.

I'm not going to pretend like my own habits apply to everyone (or even the majority of our fanbase) but personally, I don't answer phone calls if I don't have the number saved in my phone and I will often delete voicemails from these numbers without ever listening. I also don't read emails sent to me. I throw away mail sent to me without ever opening it... In all three cases, there is a lot of spam that I'm not interested in sorting through.

Even stuff from OHIO Athletics often feels "manufactured" like a corporate press release rather than something unique and creative that'll stand out and get me excited about something.


So...carrier pigeon then?
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OhioStunter
General User



Member Since: 2/18/2005
Location: Chicago
Post Count: 2,516

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/11/2018 2:01:07 PM 
The Optimist wrote:
I would really like to see our marketing department take more of an "outside the box" method to promoting events and engaging fans.


Maybe a commercial like this that plays over and over again on ESPN3?

Guy in hunter green scrubs:
We are the Bobcats Addiction Network. Why haven’t you called?

We can put you in touch with an athletic event that can help you cope with the anguish and pain of agonizing over conference championships.

Affected Fan #1: “I’m hooked on Malik Zaire.”

Affected Fan #2: “Tim Albin needs to be more creative.”

Affected Fan #3: “I miss John Groce.”

Affected Fan #4: “Peden concessions.”

Affected Fan #5: “Bobcats just want to be Bobcats.”


Do not handle this addiction alone. We can help.

Please. Call now. Operators are standing by.

The call is free.

The consultation is free.

And if you’re a student, the tickets are free.

(800) 575-2287
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OUcats82
General User



Member Since: 1/9/2005
Location: Cincinnati, OH
Post Count: 1,827

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/11/2018 2:28:46 PM 
OhioStunter wrote:
The Optimist wrote:
I would really like to see our marketing department take more of an "outside the box" method to promoting events and engaging fans.

I'm not going to pretend like my own habits apply to everyone (or even the majority of our fanbase) but personally, I don't answer phone calls if I don't have the number saved in my phone and I will often delete voicemails from these numbers without ever listening. I also don't read emails sent to me. I throw away mail sent to me without ever opening it... In all three cases, there is a lot of spam that I'm not interested in sorting through.

Even stuff from OHIO Athletics often feels "manufactured" like a corporate press release rather than something unique and creative that'll stand out and get me excited about something.


So...carrier pigeon then?



I won't speak for others, but I would personally like to request a singing telegram, performed by a barbershop quartet. Three members would either sing or hum Stand Up and Cheer while the fourth would deliver a very inspiring, melodic call to action about buying season tickets, joining the Green and White Club or other opportunities to spend green on the Green and White. See if SMO would do it to save on cash.

Ohio-The State University
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The Optimist
General User



Member Since: 3/16/2007
Location: CLE
Post Count: 5,552

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/11/2018 2:38:56 PM 
GoCats105 wrote:
Since we're on the subject, I'm wondering how easy/difficulat it would be to set up an app where you could just make a donation or contribution through the click of a button on your phone, sort of like a PayPal or Venmo type thing. I would be legitimately interested in something like that.

You got me thinking... Rather than attempting to build an app specific for donating to OHIO I believe Ohio Athletics would be better off embracing/enabling people to donate using PayPal or Venmo.

Example: You Venmo your donations/OBC contribution to @OhioBobcatClub (example account name) and you can even mention in the comments if there is a specific fund you would like to donate to.

I'm confident someone in compliance/IT/internal controls/legal would HATE the idea of using a 3rd party app for money transfers/donations and fight it from happening BUT as long as you make sure the account is only trusted to responsible parties in the department, it isn't any different than handling any other secure financial account.

Many people already use PayPal/Venmo. Add the Ohio username next to it's Twitter handle on marketing materials... Drastically speed/ease how you donate to OBC.

I've seen crazier things happen.

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OUcats82
General User



Member Since: 1/9/2005
Location: Cincinnati, OH
Post Count: 1,827

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/11/2018 2:40:22 PM 
OhioStunter wrote:
The Optimist wrote:
I would really like to see our marketing department take more of an "outside the box" method to promoting events and engaging fans.


Maybe a commercial like this that plays over and over again on ESPN3?

Guy in hunter green scrubs:
We are the Bobcats Addiction Network. Why haven’t you called?

We can put you in touch with an athletic event that can help you cope with the anguish and pain of agonizing over conference championships.

Affected Fan #1: “I’m hooked on Malik Zaire.”

Affected Fan #2: “Tim Albin needs to be more creative.”

Affected Fan #3: “I miss John Groce.”

Affected Fan #4: “Peden concessions.”

Affected Fan #5: “Bobcats just want to be Bobcats.”


Do not handle this addiction alone. We can help.

Please. Call now. Operators are standing by.

The call is free.

The consultation is free.

And if you’re a student, the tickets are free.

(800) 575-2287


Now that gave me a good laugh. I really hope that organization provides help to those who may need it but that commercial is the worst. I'm convinced that one of the patient testimonials is given by a guy who I went to high school with.

Ohio-The State University
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The Optimist
General User



Member Since: 3/16/2007
Location: CLE
Post Count: 5,552

Status: Offline
  Message Not Read  RE: Marketing
   Posted: 1/11/2018 2:45:54 PM 
OUcats82 wrote:
OhioStunter wrote:
The Optimist wrote:
I would really like to see our marketing department take more of an "outside the box" method to promoting events and engaging fans.


Maybe a commercial like this that plays over and over again on ESPN3?

Guy in hunter green scrubs:
We are the Bobcats Addiction Network. Why haven’t you called?

We can put you in touch with an athletic event that can help you cope with the anguish and pain of agonizing over conference championships.

Affected Fan #1: “I’m hooked on Malik Zaire.”

Affected Fan #2: “Tim Albin needs to be more creative.”

Affected Fan #3: “I miss John Groce.”

Affected Fan #4: “Peden concessions.”

Affected Fan #5: “Bobcats just want to be Bobcats.”


Do not handle this addiction alone. We can help.

Please. Call now. Operators are standing by.

The call is free.

The consultation is free.

And if you’re a student, the tickets are free.

(800) 575-2287


Now that gave me a good laugh. I really hope that organization provides help to those who may need it but that commercial is the worst. I'm convinced that one of the patient testimonials is given by a guy who I went to high school with.

Is the guy in green scrubs the guy who was running around the Bahamas in a Green Santa Claus hat?

More brainstorming:
-Frank Solich challenging opposing coaches to pushup contest.
-Give Saul Phillips a microphone and have him interview students on Court Street at 2 AM.

I've seen crazier things happen.

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