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Topic:  Shoe companies pass on Lonzo

Topic:  Shoe companies pass on Lonzo
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bornacatfan
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  Message Not Read  Shoe companies pass on Lonzo
   Posted: 4/30/2017 1:16:23 PM 
I hesitate to even post this as it feeds the conversation but it is significant in that of all the parents I have, am or ever will come across this man is totally off his rocker and has no regard for his son's well being and future. I feel like the Harry Potter thing where you don't mention his name....

https://twitter.com/TaylorRooks/status/857973787593248768...

It is really significant that they are passing. Maybe Russell will jump on board. Big gamble that does not seem to be paying off. .....I am pretty sure my kid would have politely told me to F off. Stealing your kid's thunder would seem to be off limits.....but some P's fail to get the memo




never argue with idiots, they bring you down to their level and beat you with experience.

Winter comes and asks how you spent your summer.....

The game loves and rewards those who love and reward the game

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BobcatSports
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 4/30/2017 6:45:23 PM 
Just read that the youngest of the Ball kids HS coach didn't have his contract renewed to coach BBall next year. The parent who shall remain nameless is denying he had any responsibility in the coach's firing.
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100%Cat
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/1/2017 9:10:04 AM 
BobcatSports wrote:
Just read that the youngest of the Ball kids HS coach didn't have his contract renewed to coach BBall next year. The parent who shall remain nameless is denying he had any responsibility in the coach's firing.


Yet he'd gladly tell you he had everything to do with him getting HIRED in the first place.

I literally laughed out loud when I heard the big three passed on Lonzo, and it seems to have nothing to do with Lonzo. What goes around comes around, big poppa. I still chuckle to think a guy who averaged 2 points/game in college brags he'd dominate MJ 1-on-1, but that's another tangent.
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OU_Country
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/1/2017 11:19:05 AM 
For Lonzo, I kinda feel bad. For pops, I won't hold my breath, but hopefully it's a piece of humble pie he learns from.
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giacomo
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/4/2017 11:49:22 AM 
The old man elevated talking through his hat to new level.
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OUcats82
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/4/2017 2:35:16 PM 
British Knights, or BKs (that I wore as a kid!) has agreed to terms with Lonzo and will be doing a rebrand as BK-Ball's Kicks!

Seriously though I kind of feel bad for Lonzo as he really does not have control over his dad and what he says and does. Has anyone ever watched/read if Lonzo has ever shared frustration or anything about his LaVar?

Problem is you have a pretty symbiotic situation there. Nike probably wants to keep LaVar as far away from Beaverton as possible.


Ohio-The State University

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100%Cat
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/4/2017 4:45:48 PM 
http://collegebasketball.nbcsports.com/2017/05/04/big-bal... /

$495 for a pair of kicks? Pass.
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100%Cat
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/4/2017 4:47:18 PM 
Would anyone else love to see LaVar take BBB to Shark Tank? That would be some must-see TV.
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Monroe Slavin
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/4/2017 7:44:12 PM 
It all depends on the kids' success in the NBA.

If one or more of them are true stars, the shoes and gear sell.

If not, they won't.


I'm guessing that, given the father's braggadocio, unless the kids are highly successful, they will be regarded as busts.


The odds of any of the kids being standout stars seem long.


Where's the band?!
WHERE"S THE BAND?!


DesignspiritUSA.com
The Pets On The Go Collection of pet gear travel bags
The Holiday Tote Bigg Bagg Collection--over-sized, reversible, extra pockets; now love carrying packages as much as you love shopping!

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100%Cat
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/5/2017 10:07:32 AM 
This is pretty good:

http://collegebasketball.nbcsports.com/2017/05/04/things-... /
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giacomo
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/5/2017 10:22:20 AM 
It's the American way. The old man hypes his kid and makes outrageous statements, then tries to cash in. It's only a prototype right now.
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OUVan
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/5/2017 12:01:52 PM 
Holy crap, the flip-flops are $220!
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Deciduous Forest Cat
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/5/2017 12:12:47 PM 
...better run, better run. outrun my bullets
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cc-cat
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/5/2017 1:03:55 PM 
The value of a brand is defined by the market/user not the provider/manufacturer. To be of value people need to relate to the brand - want to connect and be connected to the brand. "Be like Mike" ring a bell. Its why folks like cars with hood ornaments.

For the BBB brand to be attractive Lonzo can't just be a star (how are those John Wall shoes doing?) but must be transcendent/generational AND have a persona folks can connect with - ala Michael, Kobe, Shaq, and now perhaps Steph (though I understand his shoes are struggling.

There is no basketball indication that he is such a player (being the next Jason Kidd doesn't cut it) and brother #2 is not nearly the player he is and #3 is already being ridiculed for his play.

And of course complicating it all is his father being a jackass that few consumers want to connect with.

On a side note I wonder if any of his boys will go "Marinovich" at some point?

Last Edited: 5/5/2017 1:04:58 PM by cc-cat

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Ohio69
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/5/2017 1:43:37 PM 

Under Armour did it. Why not BBB. Its already a cool name. The father is smarter than everyone thinks. This could work. The price seems a bit high right now...

Think of the statement one of those BBB shirts makes.

This could work....

Big props for the whole family for going for it. Ain't that America?


Can somebody hit a pull up jumper for me?.....

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bornacatfan
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/5/2017 2:20:00 PM 
Welllll.....Under Armour did it with great products and good research....I remember missing Tommy's Official Visit because I had to give a lecture at Auburn but met a guy named Dr David Pascoe who was doing research into heat characteristics and thermodynamics and fabrics affecting the thermoregulatory . mechanisms in the human body. He took me over to the bookstore and showed me the new UA stuff Auburn had just got in.... I came back and was telling guys in our department about it but Russel was our move. UA was developing a whole new approach that nike, adidas and others finally relented and brought into with fabrics. I am not sure BBB is not selling the name way more than the actual science and design.

Presently we are working on designing specific shoes for a specific athletic activity that has an unfilled niche we are presently using cross trainers and trail shoes to fill the void. There is a lot more to designing a shoe and the science involved than stealing a Kobe design, dressing it up rebranding it with a new and different label. Look for some lawsuits over both the design and the Logo.

UA and BBB are 2 totally different models for business...LaVar would have been smart to use Cluster to trouble shoot his approach....


never argue with idiots, they bring you down to their level and beat you with experience.

Winter comes and asks how you spent your summer.....

The game loves and rewards those who love and reward the game

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OUVan
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/5/2017 3:48:02 PM 
Ohio69 wrote:
Under Armour did it. Why not BBB. Its already a cool name. The father is smarter than everyone thinks. This could work. The price seems a bit high right now...

Think of the statement one of those BBB shirts makes.

This could work....

Big props for the whole family for going for it. Ain't that America?



As someone who buys my youngest four or five pairs of basketball shoes each year it isn't working on me. After the initial run on the shoes by collectors comes and goes he's going to be left with a ton of $500 shoes.

And shoes is just a side business for UA. They made it big on new and unique exercise and athletic apparel that was different from the other apparel out there. There's nothing new about what BBB is marketing other than bluster and I guess that's not all that new either.
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Monroe Slavin
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/6/2017 1:24:00 PM 
Monroe Slavin wrote:
It all depends on the kids' success in the NBA.

If one or more of them are true stars, the shoes and gear sell.

If not, they won't.


I'm guessing that, given the father's braggadocio, unless the kids are highly successful, they will be regarded as busts.


The odds of any of the kids being standout stars seem long.




High-end shoes like this will sell if he's a transcendent star. And not if he isn't.

There are enough people out there who'll come up with the $495 plus tax if they think Ball is the beans to make this economically viable. But not if they don't.

I hear that the shoes prob cost somewhere between $5 and $100 to manufacture. I'm guessing toward the lower end of that.

Don't need to sell many shoes at that kind of mark-up to be a success.



Gotta admire the audacity. It's Kardashian-ian. It's new, different, garish. But if it hits, it'll make 'em quite wealthy.

And maybe it will even if it doesn't hit (via oher, less costly marketing/publicity stuff).





In most cases "brand" is the word used by people who want to lend silly, unnecessary mystique to what is simply cold cash slam jam.










Last Edited: 5/6/2017 1:26:37 PM by Monroe Slavin


Where's the band?!
WHERE"S THE BAND?!


DesignspiritUSA.com
The Pets On The Go Collection of pet gear travel bags
The Holiday Tote Bigg Bagg Collection--over-sized, reversible, extra pockets; now love carrying packages as much as you love shopping!

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cc-cat
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/6/2017 4:38:25 PM 
Yea, its amazing how many hacks there are out there in business that don't understand the value of a brand (and then they get upset because they get relegated to sell on price). Ball understands the value of having a brand, he just has no clue that the market must believe in your brand. It is not field of dreams - "if you build it..."

Only his dad sees him (and his brothers) as transcendent - unfortunately he makes no money if he sells the shoes only to himself.
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Monroe Slavin
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/6/2017 5:47:07 PM 
True--But give Ball this: He's probably investing little into this. That is, probably having a very limited number of shoes made (until demand is proven).

He is, however, creating buzz, creating what could be a base for a big cash pay day.

If the shoes don't hit, the father looks like an idiot..which more than a few think he does already.


So, there's little down side risk here (reputationally or in terms of cash) and a big potential upside which he's creating.


So, like it or not, in this day and age, it's good marketing.


He's taking advantage of a platform available to very few.







Where's the band?!
WHERE"S THE BAND?!


DesignspiritUSA.com
The Pets On The Go Collection of pet gear travel bags
The Holiday Tote Bigg Bagg Collection--over-sized, reversible, extra pockets; now love carrying packages as much as you love shopping!

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cc-cat
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/7/2017 11:13:58 AM 
While buzz and publicity are good, one of the worse things you can do in business is over promise and under deliver. BBB/Ball brothers are being setup as this decades XFL.

Lonzo may deliver on some level (as an all star perhaps) but is not transcending. A transcending player must be the best of his generation. Does anyone see any of the Balls being better than the Greek Freek over the next 10 years? I realize this may be an unfair comparison. But when it comes to being transcending to being the best there is no second place. Simple question. Take daddy out of the equation. If you were Nike and could sign one player as the face of your brand for the next decade at $1 billion or $500 million or whatever..... would you select lonzo over Freak? CAT? Who else?
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Monroe Slavin
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/7/2017 4:22:43 PM 

Still think that there's little downside. One or more of the kids will make a fair amount of money from their pay for playing.

As far as endorsements/gear and such, if the father's plan hits, it will hit big. It will be the first to go this way, first to take advantage of a new thing--and, so, will hit big.


If the father's plan fails, the sons could still have success via traditional off-court opps.

Little downside here.


Heck, if none of it works, 10 years from now they could cash in Kardashian style as a cautionary tale.



Where's the band?!
WHERE"S THE BAND?!


DesignspiritUSA.com
The Pets On The Go Collection of pet gear travel bags
The Holiday Tote Bigg Bagg Collection--over-sized, reversible, extra pockets; now love carrying packages as much as you love shopping!

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Monroe Slavin
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/8/2017 2:15:52 PM 
Headline on yahoo says they've sold 300 pair of shoes. I suspect that's orders received. Who knows if the figure is correct and if they have shoes made (or will have them made) to fill the orders.

But if there are 300 orders and the orders are all for the $495 shoes, then that's almost $150k..and there must be some profit, some capital to startup the business in there.

If they sell 10,000 pair (which worldwide is not many), that's $4.95 million and some serious profit.


If the sons can play, the father will not be much liked (heck, he'll get worse if the kids are actually what he thinks they are), but he'll have the bank to show that he's reasonably savvy.


Where's the band?!
WHERE"S THE BAND?!


DesignspiritUSA.com
The Pets On The Go Collection of pet gear travel bags
The Holiday Tote Bigg Bagg Collection--over-sized, reversible, extra pockets; now love carrying packages as much as you love shopping!

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OUcats82
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/8/2017 3:37:53 PM 
As I think another has mentioned on here, the whole Ball family circus has future 30 for 30 special oozing all over it.


Ohio-The State University

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greencat
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  Message Not Read  RE: Shoe companies pass on Lonzo
   Posted: 5/8/2017 3:47:17 PM 
100%Cat wrote:
http://collegebasketball.nbcsports.com/2017/05/04/big-bal... /

$495 for a pair of kicks? Pass.


If he's a bust as a rookie you will see those for $39/pair at Big Lots and Ross. Fila is the brand that should have got him on a low bid. They make decent looking shoes at a good price because they are sort of a "has been" brand. I order them from Boscov's out of Pennsylvania for VERY big discounted prices. (disclaimer: get something better for extensive walking or running for exercise)



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